Omnichannel Marketing AnalystPharma (Hybrid Lawrenceville, NJ)

About the Role

Key Responsibilities

• Provide analytical and operational support to the Director and broader Omnichannel CoE team to inform strategic planning and optimize channel performance.
• Work cross-functionally to gather, synthesize, and report on campaign performance data across a range of digital and non-digital channels.
• Partner with internal and external stakeholders to support audience segmentation, content performance analysis, and customer journey mapping.
• Apply measurement frameworks and test-and-learn methodologies to inform omnichannel planning and execution.
• Assist in translating analytics into clear business recommendations that enhance marketing effectiveness and efficiency.
• Collaborate with BI&A and brand teams to define key performance indicators (KPIs), build dashboards, and monitor performance of digital and omnichannel campaigns.
• Analyze audience engagement across channels such as email, media, search, web, rep-triggered programs, and social, providing insights to improve campaign targeting and content delivery.
• Support the execution and measurement of segmentation strategies, helping teams better understand customer preferences, behaviors, and value-based cohorts.
• Work with agency partners and internal stakeholders to monitor and report on campaign effectiveness, optimizing channel mix and tactical plans.
• Contribute to the development of campaign measurement plans, including test/control design and A/B testing recommendations.
• Track and interpret industry benchmarks and internal performance trends to contextualize performance and identify opportunities for improvement.
• Assist in the documentation and sharing of best practices in omnichannel measurement, channel optimization, and reporting across brands and tumor teams.

Requirements

• 4+ years of experience in marketing analytics, digital media reporting, or customer engagement in the healthcare, pharmaceutical, or consumer sectors.
• 4+ years of experience with Excel, PowerPoint, and data visualization tools such as Tableau or Power BI.
• 4+ years of experience with CRM, web analytics, and media reporting platforms.
• Experience within the pharmaceutical industry is a must, with oncology experience preferred.
• Familiarity with omnichannel marketing and campaign measurement frameworks.
• Experience developing and deploying pharmaceutical promotional materials.
• Bachelor's degree in business, marketing, analytics, or a related field.

Nice to Have

• Experience analyzing and utilizing digital analytics platforms and data.

Qualifications

• Bachelor's degree in business, marketing, analytics, or a related field.

Benefits & Perks

• Health benefits
• 401K