Paid Ads Specialist

Lemonade Stand Limited

Orem, UT

Part Time

Senior

24 days ago

Job Description

About the Role

The Paid Ads Specialist will manage and optimize paid advertising campaigns across platforms such as Google Ads and Meta Ads, working either in-office or remotely. The role involves collaborating with a team of marketing professionals at Lemonade Stand, a digital marketing agency based in Orem, Utah, dedicated to helping small to medium-sized businesses grow through innovative strategies. The position offers opportunities for professional growth, performance incentives, and a culture focused on building better businesses and people.

Key Responsibilities

Plan, execute, and optimize paid advertising campaigns across Google Ads and Meta Ads platforms
Monitor and analyze campaign performance at the keyword, ad group, and campaign levels
Manage budget allocation to ensure ROI and KPI targets are met
Implement and manage tracking through Google Tag Manager and GA4
Develop performance reports and present actionable insights to clients and internal teams
Collaborate with account managers, designers, and developers to improve campaign creative and landing page performance
Stay informed on platform updates, industry trends, and best practices to maintain competitive advantage

Requirements

25 years of hands-on experience with Google Ads and Meta Ads (Search, Display, Video, and Paid Social campaigns)
Proficiency with Google Tag Manager and Google Analytics 4
Experience using WordPress for campaign tracking and landing page updates
Strong analytical skills with the ability to translate data into actionable insights
Excellent organization, time management, and communication skills
Demonstrated ability to work both independently and in a team environment

Nice to Have

Experience with LinkedIn Ads, Reddit Ads, or other emerging paid channels
Familiarity with Shopify, HubSpot, CallRail, or Call Tracking Metrics
Google Ads or Meta Ads certifications
Understanding of conversion rate optimization principles

Qualifications

Experience with Google Ads and Meta Ads campaigns
Proficiency with Google Tag Manager and Google Analytics 4
Experience with WordPress for campaign tracking and landing page updates

Benefits & Perks

Competitive pay (DOE) + Bonus + performance incentives
Health Insurance: percentage of premiums covered for full-time employees; dental and vision available
401(k) with employer match
Paid time off, paid holidays, and flexible scheduling
Monthly Build Then Bless stipend to help others in your community
Bonus and commission program with unlimited earning potential
Rewards program for hitting performance, certification, and service milestones
Opportunities for continuous learning and professional growth

Working at Lemonade Stand Limited

At Lemonade Stand, we believe that culture is everything. We are an award-winning digital marketing agency committed to building better businesses and people, then blessing others from our abundance. Our mission is 'Build Then Bless,' and we foster a collaborative environment focused on innovation, growth, and community impact.

Apply Now