Paid Media Lead

Kendra Scott Design

Austin, TX

Full Time

Mid Level

7 days ago

Job Description

About the Role

Kendra Scott is a fun, talented and driven team dedicated to providing our customers with gorgeous products and a WOW! experience. Family, fashion, and philanthropy are at the core of our company and though we move at a very fast pace, we are committed to maintaining a family-oriented work environment and giving back to our community. A passion for great design, dedication to innovation and a strong social media presence are our building blocks for creating a unique and engaging lifestyle brand across all channels, including retail stores, wholesale accounts and e-commerce. Our headquarters are in the heart of Austin, Texas, and we embrace the unique vibe and energy of our hometown as an inspiration for our brand and company culture.

Key Responsibilities

Assist in the execution and day-to-day management of paid media campaigns across platforms such as Google, Meta, Pinterest, and programmatic display.
Monitor campaign performance and compile regular reports to inform optimizations and strategic decisions.
Support the development of benchmarks and help track progress toward spend, sales, and ROI/ROAS goals.
Coordinate with internal teams to ensure timely delivery of creative assets and promotional messaging.
Help manage the digital marketing calendar and ensure alignment with broader marketing initiatives.
Assist in budget management.
Assist in audience segmentation and targeting strategies using first-party data and platform tools.
Collaborate with the ecommerce team to ensure landing pages are optimized for media campaigns.
Contribute to testing plans and analyze results to inform future media strategies.
Stay up-to-date on industry trends and emerging platforms to support innovation in media.
Support tactical elements of media programs, including test design, asset trafficking, and agency coordination.

Requirements

Bachelor's degree or equivalent work experience.
2-4 years of experience in digital marketing, preferably in retail or agency settings.
Familiarity with paid media platforms and analytics tools.
Strong organizational skills and attention to detail.
Ability to manage multiple projects and meet deadlines in a fast-paced environment.

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