Paid Media Specialist

About the Role

Key Responsibilities

• Grow the Paid Media channel to support company goals.
• Create and manage Paid Ad campaigns on Social Media Platforms.
• Source creative assets in partnership with the in-house design team and other partner teams.
• Extract and analyze campaign data from Ads Managers and internal dashboards, optimizing performance through budget adjustments.
• Regularly report on progress against goals and relevant Paid metrics to management.
• Ensure consistent and accurate tracking of paid campaigns through internal dashboards.

Requirements

• Bachelor's degree or higher.
• 4+ years of professional non-internship marketing experience.
• Experience managing Paid Media campaigns (preferably on Social Media Ad Platforms like Meta).
• Proficiency in Excel, including basic functions, VLOOKUPs, and pivot tables, for data analysis.
• Strong written and verbal communication skills, with proven experience working with cross-functional stakeholders.

Nice to Have

• Moderate experience using Tableau or similar BI tools.
• Experience writing customer-facing copy that is on-brand, relevant, and tailored to the online customer.
• Understanding of ad creative.
• Experience with A/B testing, particularly around audience segmentation and targeting.
• High attention to detail and relentlessly high standards.
• Ability to conceptualize, scope, and execute projects within strict deadlines.
• Self-motivated individual with a strong bias for action.
• Proven ability to deliver results and prioritize tasks in a fast-paced environment.
• Experience using SQL and similar queries for data analysis.

Qualifications

• Educational background with a Bachelor's degree or higher.

Benefits & Perks

• Access to benefits like subsidized health, vision, and dental plans.
• Paid sick leave.
• Retirement plans with a match.