Principal Creative Studio Copy

About the Role

Key Responsibilities

• Use copy expertise to partner with art, copy, and strategy teams to develop campaign concepts, brand stories, and creative output aligned with the Alaska brand persona.
• Write compelling, on-brand copy across all formats including TV, digital, social, experiential, print, and out-of-home advertising.
• Own copy from concept through execution, maintaining a strong attention to voice, tone, and style.
• Present to leadership and internal stakeholders, confidently 'selling' the strategy and direction of big ideas, product names, scripts, emails, web pages, social posts, and more.
• Ensure a consistent and cohesive brand voice, tone, and copy style across all guest-facing channels, adhering to editorial guidelines and communication standards.
• Maintain awareness of emerging social trends, new platforms, technologies, and cultural conversations to inform and inspire creative thinking.
• Utilize relevant data and consumer insights to iterate and improve copy effectiveness.

Requirements

• 7 years of experience writing copy in a traditional advertising or in-house creative agency environment.
• Bachelor's degree in the creative arts, Marketing, or Communications, or an additional two years of relevant training/experience in lieu of this degree.
• Ability to think and act both strategically and tactically as a self-starter and advocate for the voice of guests.
• Exceptional storytelling, writing, and presentation skills.
• Confidence to question and challenge creative briefs to improve work quality.
• Ability to work collaboratively and autonomously, taking direction effectively.
• Masterful time management skills to handle multiple projects under tight deadlines and adapt to schedule changes.
• Impeccable attention to detail.
• A portfolio of work showcasing breakthrough ideas supported by your words.
• High school diploma or equivalent.
• Minimum age of 18.
• Must be authorized to work in the U.S.

Nice to Have

• Familiarity with best SEO practices.
• Experience writing for a wide range of brand categories and products.
• Passion and curiosity for global travel and experiences.

Qualifications

• Bachelor's degree in the creative arts, Marketing, or Communications (or equivalent experience).
• Minimum of 7 years of relevant copywriting experience.

Benefits & Perks

• Free stand-by travel privileges on Alaska Airlines & Horizon Air.
• Comprehensive well-being programs including medical, dental, and vision benefits.
• Generous 401k match program.
• Quarterly and annual bonus plans.
• Generous holiday and paid time off.