Product Manager - Strength

About the Role

Key Responsibilities

• Develop a network of knowledgeable dealers and/or experts to help provide product design input
• Conduct regular visits to health clubs and vertical market facilities to gather user insights and interview staff and operators
• Work regularly with service technicians and QA teams to gather product in-field issues
• Organize and participate in focus groups
• Attend at least three fitness and non-fitness industry trade shows regularly
• Prepare and share detailed competitive reviews post-trade shows
• Maintain up-to-date competitive analysis for strength product categories
• Identify future opportunities two to three years in advance
• Identify product concepts consistent with strategic goals for R&D exploration and development
• Plan and execute new exercise platform and key technology projects
• Work with Senior Product Manager and Director of Product and management to develop Vision strength strategy
• Work with the product team at HQ, Taiwan closely to develop advanced projects before an NPD kicked off
• Assist in the development of products that will grow strength sales of overall business
• Lead NPD or KT teams through our development process ensuring on-time project launches and schedule management
• Support VAVE initiatives to drive enhanced user experience and support corporate profit goals
• Provide directions for and assist designers to select the best product industrial design (ID)
• Manage Owners Manuals, Assembly Guides, Carton artwork, and product graphics
• Develop comprehensive product briefs and new product proposals
• Participate in product lifecycle review to gain insight into product improvement or new project initiatives
• Consistently seek field and key stakeholder feedback on product designs throughout the development process
• Develop strength product marketing story including features/benefits/ultimate benefits
• Train sales team and dealers on why Vision products are the best in class
• Collaborate with sales to develop customer-centric solutions
• Other projects as assigned

Requirements

• BS or MBA plus (business, marketing or field related to exercise) required
• Both engineering and business degrees are preferred
• 3 years of product, sales or service experience in the fitness industry required
• Must have experience in the fitness industry with strength product development recommended
• 5 or more years of product management in another consumer industry preferred
• Experience directly related to strength products is preferred
• Experience working with marketing research, industrial designers, engineering, manufacturing, and sales and marketing preferred
• Proficiency in Excel, Word, PowerPoint required
• Project management experience required
• Domestic, local and frequent international travel will be required. Total travel is approximately 30% of the time.
• Understanding of basic biomechanics

Benefits & Perks

• Health & Dental Insurance
• Company paid Life Insurance
• 401(k)
• Paid Time Off benefits
• Product discounts
• Wellness programs