Product Marketing Director, MAI Monetization

About the Role

Key Responsibilities

• Seek market intelligence signals and lead customer listening strategies and execution to identify growth opportunities, investment priorities, and inform the product roadmap.
• Determine areas of market research and create deep collaboration with the field to connect with clients and understand their needs.
• Understand competitors' strengths, weaknesses, and Microsoft's competitive positioning, and anticipate the business implications.
• Provide expertise in developing insights from market or user research, competitive analyses, and industry trends.
• Synthesize and articulate customer feedback, mobilizing internal teams to address it.
• Lead the creation of a differentiated value proposition that aligns with customer goals.
• Drive the development of product positioning and value proposition pillars with tangible proof points and crisp messaging aligned across stakeholders.
• Support partner teams in client-facing communication and enablement.
• Clearly articulate our product story in blog posts and tentpole event presentations for marquee product launches.
• Lead go-to-market strategies for effective product releases, maximizing adoption, and customer satisfaction.
• Set clear goals and impact metrics, orchestrating cross-functional teams to leverage marketing and sales channels.
• Develop and execute impactful launch strategies leveraging key industry and first-party events.
• Act as a trusted partner and leader in the generative AI (GAI) space, representing Microsoft in strategic discussions with advertising executives and industry events.
• Provide guidance to internal partners on Microsoft's differentiated value proposition and growth strategies for ad revenue.
• Ensure that Learning and Development, Sales, and Marketing teams are aligned with the product roadmap, positioning, and value proposition.
• Lead strategic product training sessions to drive excitement and clarity around key product announcements.
• Proactively seek feedback from diverse clients and users, uncovering new growth opportunities and mitigating bias in AI products.
• Lead a culture of continuous learning, encouraging open conversations and ensuring all voices are heard.

Requirements

• Proven experience in product marketing, especially in monetization products or related fields.
• Strong collaboration skills with product managers, engineering, and marketing teams.
• Experience applying customer listening approaches to influence product decisions.
• Ability to define compelling and differentiated product positioning and messaging.
• Experience in leading go-to-market strategies and product launches.
• Excellent communication skills, including articulating product stories and presentations.
• Knowledge of industry trends, competitive analysis, and market research techniques.
• Experience representing a company in strategic industry discussions and events.
• Ability to develop insights from market and user research.
• Strong leadership in enabling internal teams and scaling product understanding.

Nice to Have

• Experience with generative AI (GAI) and related technologies.
• Background in advertising or digital marketing industries.
• Experience working with internal CRM tools or similar platforms.
• Familiarity with Microsoft's product ecosystem and channels.

Qualifications

• Not explicitly specified; relevant experience and skills are emphasized.

Benefits & Perks

• Not specified in the description.