Product Marketing Manager - Industry Solutions

Logitech

Boston, MA

Full Time

Senior

101k-220k

3 days ago

Job Description

About the Role

Logitech is seeking a dynamic, seasoned marketing professional to join its Verticals team, which is launching and nurturing high growth businesses for Logitech and providing innovative technology solutions for customers in public sector industry verticals including government, health care, and education. The role involves leading product marketing for Logitech's solutions, crafting strategic messaging, marketing and communications plans, and content that resonates with internal and external audiences to elevate Logitech's marketplace position. This position supports a hybrid/remote work culture, with options near Irvine, CA, San Jose, CA, or remote locations across the US.

Key Responsibilities

Partner with customer insights and product/portfolio teams to generate user and buyer audience insights to prioritize target audiences, identify use cases for key industry verticals, and sharpen marketing strategies and execution.
Communicate the customer benefits of technical features across all touchpoints and develop clear, compelling value propositions and messaging frameworks aligned to industry-specific customer pain points and journeys.
Define objectives, communication channel mix, and campaigns to amplify product launches, partnering with communications, commercial, and product/portfolio teams.
Lead creative briefs and coordinate cross-functional, cross-departmental, and agency teams to create creative and content assets for packaging, sales/channel enablement, digital channels, and events for awareness and demand generation campaigns.
Lead the development of comprehensive marketing toolkits including business rationale, market insights, strategies, creative and content assets, and training materials to enable global commercial teams.
Drive strategic marketing initiatives throughout the product lifecycle to ensure continuous engagement and healthy portfolio performance.
Monitor and analyze marketing performance to drive continuous improvement.
Lead cross-functional teams to develop and execute marketing plans.

Requirements

Technology product marketing experience focused on B2B/enterprise audiences and highly technical consumer electronics categories.
Experience translating customer insights, tailoring messaging and marketing strategies for public sector industry verticals including government, health care, and education.
Excellent writing, editing, presentation, public speaking, and storytelling skills for internal and external audiences.
Deep technical understanding to translate technical features and audience insights into customer-centric narratives.
Outstanding leadership skills to inspire, influence, and collaborate across a complex, global organization and with external agencies and partners.
Ability to build plans, identify and execute high-impact ideas and tactics to achieve business objectives.
Data-driven decision-making skills with strong analytical capabilities.
Proven track record of delivering exceptional business results.
Willingness to travel up to 15%.
Bachelor's degree or equivalent industry experience.

Nice to Have

Experience in marketing for highly technical consumer electronics categories.
Experience working with public sector verticals such as government, healthcare, and education.
Strong storytelling and communication skills for diverse audiences.
Ability to influence and collaborate with cross-functional teams globally.

Qualifications

Bachelor's degree or equivalent industry experience.

Benefits & Perks

Comprehensive and competitive benefits packages.
Flexible working environments designed to support physical, financial, emotional, intellectual, and social wellbeing.
Support for work from home and hybrid work models.
Opportunities for growth and impact within a global organization.

Working at Logitech

Logitech values authenticity, inclusivity, diversity, and celebrates differences. The company fosters a collaborative, flexible, and supportive work environment that encourages individuals to achieve wellbeing across multiple dimensions and to create, achieve, and enjoy more while supporting their families.

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