Product Marketing Manager, AECO

About the Role

Key Responsibilities

• Own and drive the product marketing responsibility for ProjectSight; aligning with the product vision and understanding user/buyer personas.
• Build strong, inclusive cross-functional partnerships with product management, sales, marketing, and learning and enablement teams to execute go-to-market strategies, product launches, and research initiatives.
• Define and execute comprehensive go-to-market plans, including facilitating cross-functional meetings and ensuring alignment across teams.
• Develop differentiated messaging and value propositions for ProjectSight, including messaging framework documentation and related collateral such as datasheets and brochures.
• Conduct quantitative and qualitative market research to understand and present on industry trends, customer needs, buyer personas, and the competitive landscape, informing strategy and strengthening the Construction Project Management portfolio.
• Develop, present, and implement product pricing and packaging strategies, managing complex SKU and pricing frameworks with quantitative analysis.
• Collaborate with the learning and enablement team to create sales enablement materials and courses specific to the portfolio, working with direct selling teams and sales leadership.
• Enable and collaborate with the marketing team to execute key marketing deliverables that articulate value propositions and drive pipeline and bookings.
• Understand the competitive landscape for ProjectSight and the Construction Project Management market, and articulate key differentiators.
• Present at trade shows and industry events on ProjectSight.
• Interpret internal/external business challenges and recommend best practices to improve product marketing processes, influencing stakeholders and applying best practices.

Requirements

• BS/BA degree, preferably in marketing or business.
• 5-7 years in a product marketing or related role.
• Ability to operate independently and manage multiple projects.
• Strong understanding of product marketing best practices and principles.
• Excellent written and verbal communication skills.
• Strong research capabilities with the ability to analyze and integrate information into actionable insights.
• Collaborative attitude and ability to work across multiple remote teams.
• Enjoys learning and is passionate about understanding customer problems.
• Demonstrates good judgment in selecting methods and techniques for obtaining solutions; takes a new perspective on existing solutions and resolves a wide range of issues in creative ways.
• Ability and willingness to travel from time to time (less than 15%), primarily for industry events or customer visits.

Nice to Have

• Experience in the B2B software market and the construction industry.
• Experience conducting customer interviews, onsite visits, and presenting at trade shows.
• Experience with freemium product offerings and product-led growth strategies.
• Experience with eCommerce and direct sales go-to-market channels.
• Experience with Gemini and Notebook LM AI platforms.

Qualifications

• Educational background with a BS/BA degree, preferably in marketing or business.

Benefits & Perks

• Competitive salary with a range of 105,682 to 142,676.
• Bonus eligibility.
• Comprehensive core benefits including Medical, Dental, Vision, Life, Disability, Time off plans, and retirement plans.
• Tax savings plans for health, dependent care, and commuter expenses.
• Paid Parental Leave and Employee Stock Purchase Plan.