Product Marketing Manager, Devices Go-To-Market

Job Description

About the Role

At Meta, we're building the future of human connection and the technology that makes it possible. We're on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies, whether on the go with wearables and augmented reality, in the home or at work, or fully immersed in virtual reality worlds. The Wearables Product Marketing organization influences early stage product development and roadmaps, creates go-to-market plans, drives in-market business growth, and provides direction for future investments. The role involves managing the go-to-market launch of future wearable products, representing the market and voice of the consumer within product development to ensure adoption, value, and business growth.

Key Responsibilities

Maintain an ongoing canonical understanding of the wearables ecosystem, and competitive landscape, to identify GTM considerations, emerging use cases, and other growth opportunities.
Lead the development of out-of-the-box GTM plans for new-to-world products, and drive integrated efforts across cross functional teams.
Develop and validate audience definition and sizing, product positioning, naming, and go-to-channel strategies.
Influence cross-functional teams (PM, Eng, Design, etc.) to build with the customer at the core, by building relationships, backing claims with data and analyses, and inspiring change through aligned goals and a shared vision.
Partner with marketing, communications, and sales teams to create product marketing communications, including press releases, blog posts, campaigns, presentation materials, etc.

Requirements

BA/BS degree.
7+ years of relevant product marketing experience influencing product roadmaps and developing go-to-market strategies in close partnership with product teams.
Experience managing a high volume of complex and ambiguous programs, with significant self-direction and ability to recommend structures.
Demonstrated balance of creative and analytical thinking, with the ability to put forth clear and compelling vision, creative problem solving, and out-of-the-box thinking in building new categories or product areas.
Experience working in a fluid environment, adapting, spotting issues early, and escalating as needed.
Experience using data and insights to inform and influence product strategy.
Effective communication skills, including creating executive documents and presentations.
Growth mindset, viewing problems as opportunities and ambiguity as adventure.

Nice to Have

3+ years of experience launching physical consumer products (e.g., consumer electronics).
Experience or domain knowledge in augmented reality, virtual reality, mixed reality, AI devices, and/or wearable and smart glasses devices.
Experience identifying and analyzing long-term, critical problems facing business areas such as marketing, sales, supply chain, and finance.
Experience with retail and point of sale strategies for consumer electronics, including product demos and education.
MS / MBA degree.

Qualifications

Educational background includes a BA/BS degree; an MS or MBA is preferred for some candidates.

Benefits & Perks

Salary range of $158,000/year to $223,000/year plus bonus, equity, and benefits.
Meta offers additional benefits, details of which are available in the posting.

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company has a history of changing how people connect through platforms like Facebook, Messenger, Instagram, and WhatsApp. Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to build the next evolution in social technology. The company values diversity, equal employment opportunity, and is committed to providing reasonable accommodations for candidates with disabilities.

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