Product Marketing Specialist

ABB

Pinetops, NC

Full Time

Senior

about 1 month ago

Job Description

About the Role

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we'll give you what you need to make it happen. It won't always be easy, growing takes grit. But at ABB, you'll never run alone. Run what runs the world. This position reports to the Product Market Manager and involves coordinating sales activities, market research, and implementing product marketing strategies within the Electrification Distribution Solutions division, focusing on markets in Canada, Europe, Middle East, and Asia Pacific regions. The work model is remote, and the role contributes to the Electrification - Distribution Solutions Division in Pinetops, North Carolina.

Key Responsibilities

Coordinate sales activities, events, proposals, and market research to meet business goals and increase market share.
Implement product marketing strategies in line with global product strategy.
Collaborate with management to define strategic marketing plans and support their implementation, including communication and support to business units.
Collect data and provide market and competitor intelligence analyses related to global markets and trends.
Monitor market trends and recommend improvements in marketing strategies and plans to adapt to changing landscapes.
Support in defining the end-user value proposition and communicate it to target segments, both internal and external.
Drive sales efficiency by ensuring sales teams possess appropriate product and tool knowledge.
Visit customers to understand their needs and resolve customer issues.
Formulate complex proposals, providing suitable product/solution options while addressing technical and commercial considerations, ensuring timely and detailed proposals with accurate cost modeling.

Requirements

Bachelor's degree in Engineering, Marketing, or Business Management (preferred).
8 years of experience in Marketing, Sales, Pricing, Business Development, or Engineering, working with Electrification products.
Demonstrated experience working with Enterprise Resource Planning and Standard Operating Procedures.
Sound knowledge of quotations and proposals, and understanding of exports and the international market.
Familiarity with Canada, Europe, Middle East, and Asia Pacific regions and languages is beneficial but not required.
Travel up to 70%.
Candidates must already have a work authorization permitting employment with ABB in the US.

Nice to Have

Familiarity with Canada, Europe, Middle East, and Asia Pacific regions and languages.

Qualifications

Bachelor's degree in Engineering, Marketing, or Business Management (preferred).
8 years of relevant experience in related fields.

Benefits & Perks

Not explicitly specified in the description.

Working at ABB

ABB values people from different backgrounds and promotes an inclusive environment. The company emphasizes innovation, resilience, and global impact through its solutions, fostering a dynamic, talented, and high-performing team where individuals can thrive.

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