Sales Operations and Marketing Manager

About the Role

Key Responsibilities

• Manage and develop the customer service team to improve service and support growth.
• Identify opportunities to streamline the sales process and enhance efficiency.
• Deliver training to various stakeholders to support sales and marketing initiatives.
• Develop and execute an overall marketing plan, including managing all marketing collateral such as price books and catalogs.
• Manage and update the company's website and social media channels.
• Coordinate and manage all major tradeshows and represent the company at events as needed.
• Utilize tools to make product content accessible and understandable.
• Provide strategic messaging and technical content about differentiated solutions.
• Develop demand/lead generation strategies, including advertising and messaging campaigns.
• Establish Smith-Blair as a subject matter expert in the market and build relationships with industry groups.
• Research, analyze, and communicate market and competitive intelligence.
• Work with Sales to develop metrics and processes to enable partner success.
• Implement customer retention strategies, including managing net promoter score.
• Collaborate closely with Engineering, Sales, and Operations for project alignment.
• Gather Voice of Customer (VOC) insights for new product development.
• Ensure marketing collateral and communications comply with Xylem brand standards.
• Foster an environment of best process sharing among the team.
• Participate in Watermark and other programs aligned with Xylem's purpose-driven culture.

Requirements

• BA/BS degree in Business, Marketing, Engineering, or a related field; MBA is a plus.
• More than 5 years of relevant work experience, including some leadership of teams.
• Industry knowledge preferred, such as channel sales or water utilities.
• Excellent communication and interpersonal skills, with the ability to build relationships with clients and internal teams.
• Ability to work onsite daily at the plant facility.
• Proficiency in managing customer service, marketing, and digital channels.
• Strong analytical skills for market research and competitive intelligence.
• Experience in developing and executing marketing and demand generation strategies.

Nice to Have

• Experience in the water industry or related sectors.
• Knowledge of digital marketing tools and social media management.
• Experience with trade show planning and event representation.

Qualifications

• Educational background with a BA/BS degree in relevant fields; MBA is advantageous.
• Minimum of 5 years relevant experience, including leadership roles.

Benefits & Perks

• Generous salary and benefit package including Medical, Dental, Vision plans.
• 401(k) plan with company contribution.
• Vacation pay based on years of service and eleven paid holidays.
• Inclusive work environment with diversity and Employee Resource Groups (ERG).
• Participation in paid Volunteer Program, Xylem Watermark.