Salesforce Marketing Cloud Analyst

About the Role

Key Responsibilities

• Support B2B enterprise systems and projects in support of company's short-term and long-term business strategy.
• Work with key business and IT stakeholders in implementing systems solutions and integrating best practices into the technology platform.
• Ensure overall health of the enterprise system to support business priorities and stakeholders, providing Level 2 systems support.
• Define project requirements and support business users throughout the project life cycle including scope definition, design review, and User Acceptance Testing.
• Monitor project progress, resolve issues, publish progress reports, and recommend actions to remediate risks.
• Perform business requirements analysis within the context of internal and external facing systems and content management systems.
• Assist in developing best practices to improve business processes, system solutions, and workflows.
• Oversee the lifecycle of changes to business systems and maintain detailed documentation.
• Perform ad hoc data analysis and create reports for business users.

Requirements

• 5 years of Business Systems Analysis experience.
• At least 2 years of experience in Salesforce Marketing Cloud.
• Experience supporting and collaborating with the business and external vendors on digital marketing project implementation.
• Working knowledge of data governance, privacy laws, and consent frameworks related to CRM.
• Skills in Journey Builder Studio, Mobile Studio, Automation Studio, Contact Builder.
• Familiarity with REST and SOAP APIs for data ingestion or external integrations (e.g., CRM, CDP).
• Supporting UAT, validating email renders, journey paths, and data flows.
• Ability to document and prioritize marketing automation and data use cases.
• A problem solver who is intuitive and can think outside-of-the-box.

Qualifications

• Experience in supporting digital marketing projects with Salesforce Marketing Cloud.