Senior Account Based Marketing Strategist
Overhaul
Job Description
About the Role
Overhaul is a supply chain integrity solutions company that allows shippers to connect disparate sources of data into the first fully transparent situational analysis engine designed for the logistics industry. Data that is transformed into critical insights can instantly trigger corrective actions, impacting everything from temperature control to handling requirements or package-level tracking, ensuring cargo arrives at its destination safely, undamaged, and on time. We are a dynamic, innovative, and fun team who is highly committed to our customers' experiences and our Mission and Vision.
Key Responsibilities
- Develop and execute ABM strategies targeting high-value accounts in alignment with sales goals
- Collaborate closely with sales and customer success teams to define ideal customer profiles and prioritize target accounts
- Create personalized, multi-channel marketing campaigns (email, ads, content, events, etc.) for specific accounts or clusters
- Analyze account insights, buying signals, and intent data to tailor messaging and engagement tactics
- Work with content and creative teams to develop custom assets and experiences for target accounts
- Manage ABM technology platforms (e.g., Demandbase, 6sense, Terminus) and integrate with CRM/marketing automation tools
- Track, measure, and report on ABM campaign performance, engagement, and pipeline impact
- Optimize campaigns based on data-driven insights and feedback from sales
- Align ABM efforts with broader marketing initiatives to ensure consistent brand messaging
- Conduct post-mortem analyses to identify learnings and improve future account engagement strategies
Requirements
- Content creation and delivery through many channels
- Excellent writing and editing skills
- Creativity and an understanding of content management systems
- Ability to read financial statements and work with value calculators to identify benefits associated with advanced supply chain software
Nice to Have
- Experience with ABM technology platforms such as Demandbase, 6sense, or Terminus
- Experience working closely with sales and customer success teams
- Knowledge of supply chain or logistics industry is a plus
Benefits & Perks
- Top-tier employee health & well-being benefits
- Family, caregiver, and adoption leave
- Unlimited Vacation Policy
- Casual dress code
- Rotating company 'Perks at Work' program
Working at Overhaul
We are guided by our core values of Diversity and Synergy, Creativity, Problem Solving, Authenticity and Receptivity, Trust, Encouragement, Teaching and Learning, Wellness and Integrity. These values help us recruit aligned talent to join our rapidly expanding team around the globe. It is important to us that each and every Overhauler is not only eager to challenge themselves and knows how to get work done, but is also an awesome addition to our company culture. Overhaul has always been, and always will be, committed to diversity and inclusion. All aspects of employment are based on merit, competence, performance, and business needs. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other protected status. We strongly encourage people from underrepresented groups to apply!
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About Overhaul
Website
over-haul.com
Company Size
501-1000 employees
Location
Ann Arbor, MI
Industry
Software Publishers
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