Senior Analyst- Creative Strategy Marketing

American Express

Amex - for internal use only, NY

Full Time

Mid Level

55k-105k

1 day ago

Job Description

About the Role

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. The Analyst, Prospect Acquisition Creative Strategy will support the design and development of Paid Media creative across display, social, audio and video, focusing on the support and execution of creative campaigns within the digital commerce segment for US SME clients.

Key Responsibilities

Partner with agencies to drive our creative campaign forward, including briefing, concept exploration, territory refinement, compliance reviews, and legal approvals
Oversee marketing and operations to deliver creative campaigns in a timely manner
Support B35 in delivering video creative, including project management, concept development, legal approvals, and agency communication
Develop strong relationships with key internal stakeholders for creative execution and approvals such as legal, product, and brand teams
Drive innovation by evaluating and assessing new channels, tactics, and creative opportunities to further growth
Leverage test-and-learn and brand lift studies to optimize creative within campaigns
Develop an understanding of small business needs to ensure experiences are customer-centric

Requirements

2 years of experience in marketing, preferably with a background in creative or advertising
Detail oriented, organized, and able to manage multiple workflows (project management)
Experience in bringing insights to inform creative strategy
Effective written and verbal communication skills, with the ability to build and leverage relationships to create solutions
Bring energy and enthusiasm into your work with a positive attitude
Strong communicator

Qualifications

Educational background is not explicitly specified, but at least 2 years of marketing experience is required

Benefits & Perks

Competitive base salaries
Bonus incentives
6% Company Match on retirement savings plan
Free financial coaching and financial well-being support
Comprehensive medical, dental, vision, life insurance, and disability benefits
Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
Free and confidential counseling support through our Healthy Minds program
Career development and training opportunities

Working at American Express

American Express emphasizes a culture built on innovation, shared values, leadership, and a commitment to supporting colleagues holistically. The company values voice and ideas, impact, and growth, fostering a flexible and inclusive work environment with initiatives like Amex Flex to support work-life balance and professional development.

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