Senior Associate Brand Manager - Innovation

About the Role

Key Responsibilities

• Lead key innovation projects from concept development through commercialization, including business case development, product positioning, and launch strategy
• Partner with Consumer Insights and Category teams to identify emerging trends, unmet needs, and whitespace opportunities
• Translate consumer, category, and competitive insights into product concepts with strong brand fit and commercial potential
• Collaborate with cross-functional partners (R D, Sales, Finance, Supply Chain) to drive timely and efficient project execution
• Build and manage project timelines, budgets, and internal approval processes
• Support annual strategic planning and innovation pipeline development
• Monitor in-market performance of new launches and recommend optimizations
• Present innovation strategies and project updates to senior leadership and key stakeholders
• Demonstrate comfort and fluency with managing a full brand P&L, including understanding key financial levers (e.g., pricing, trade, COGS, advertising) to drive brand profitability and growth
• Leverage syndicated data sources such as Nielsen, IRI, and other retail measurement tools to analyze category and competitive trends, identify growth opportunities, and inform innovation strategy

Requirements

• Bachelor's degree in Marketing, Business, or related field; MBA preferred
• 3-5 years of experience in CPG, with a focus on brand marketing, innovation, or product development
• Strong understanding of consumer and shopper behavior, category dynamics, and market trends to identify and develop growth-driving innovation
• Familiarity with the CPG commercialization process—from concept to shelf—is essential
• Brand strategy, new product development, and go-to-market planning, with a working knowledge of research methodologies, financial modeling, and cross-functional project management
• Strong analytical skills with business acumen to assess market potential and ROI
• Experience managing cross-functional projects with multiple stakeholders
• Excellent communication, storytelling, and presentation skills
• Comfortable operating in a fast-paced, matrixed environment
• Proven ability to translate insights into action and deliver consumer-relevant innovation

Nice to Have

• MBA

Qualifications

• Bachelor's degree in Marketing, Business, or related field
• 3-5 years of experience in CPG

Benefits & Perks

• Base pay range of $104,295 to $146,013 annually
• Compensation determined based on experience, qualifications, and other factors
• Hybrid work environment
• EEO/AA employer M/F/Vet/Dis