Senior Associate, Insights & Analytics

About the Role

Key Responsibilities

• Analyze social and earned content for trends and patterns that inform recommended actions
• Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
• Create measurement and performance reports by analyzing data, pulling out crisp insights and recommendations
• Develop research reports and presentations
• Monitor and evaluate digital and social media results on a daily/monthly/annual basis in coordination with client and account team goals, as well as benchmarks
• Support the development of strategic recommendations across earned and social media campaigns
• Use web and social media analytics platforms to measure campaign success and help provide data-backed recommendations for optimization
• Serve as a data journalist by uncovering strategic findings and insights using digital analytics techniques such as social listening
• Work closely with team members to compile, synthesize, and analyze data sets
• Understand client background and needs, including business strategy, industry issues, products, services, key customers, and competitors
• Identify emerging opportunities on social channels for a diverse client set

Requirements

• Bachelor's degree and a demonstrated passion for insights and analytics, digital, and agency experience
• 2-3 years in digital analysis, marketing analysis, research, or PR preferred
• Analytical skills with understanding of analyzing data, drawing conclusions, and developing actionable insights
• Comfort interpreting various data sources from qualitative research to secondary data sources
• Experience working with and creating databases and dashboards to inform decisions
• Basic to Intermediate skill level in Microsoft Excel and similar platforms, including pivot tables, data filtering, and formulas
• Experience with tools including TalkWalker, Brandwatch, Sprinklr, SimilarWeb Pro, CreatorIQ, ComScore, MOZ, and others
• Basic understanding of principles of communications, digital marketing, and media
• Strong verbal and written communication skills and time-management skills
• Experience with data visualization tools and creative data display methods
• Keen eye for data trends and ability to investigate and articulate factors influencing these trends
• Enthusiasm, passion, and curiosity about digital/social analytics
• Critical thinking and problem-solving skills
• Ability to prioritize and adapt to change
• Quick learner of new tools and databases
• Highly motivated and eager to learn

Nice to Have

• Experience working with social listening and digital analytics techniques
• Knowledge of digital marketing and media principles

Qualifications

• Bachelor's degree

Benefits & Perks

• Salary range of $50,000 - $70,000
• Regular client interaction and growth potential
• Work environment that encourages innovation