Senior Campaign Analyst - Unica - Remote

About the Role

Key Responsibilities

• Develop and execute campaign list pulls for major direct marketing efforts (email, direct mail, SMS, social media) and smaller trigger-based programs aligned with marketing strategy and campaign objectives.
• Use knowledge of customer and prospect data to assist in targeting strategies and campaign executions aimed at driving incremental sales and increasing customer retention.
• Assess and interpret customer needs and requirements.
• Extract and manipulate data by performing database queries to support marketing and sales efforts.
• Provide actionable insights by explaining and interpreting data to support department and business unit needs.
• Maintain strategic relationships with business partners to understand their goals and suggest new strategies.
• Communicate and translate data results into meaningful charts, tables, and key takeaways for internal and external clients.
• Serve as a key resource for understanding available data.
• Present results and identify areas for improvement.
• Act as a liaison with internal partners (Creative, Marketing, Sales, Legal/Regulatory, Data & Analytics) to build and execute effective campaigns.
• Manage multiple priorities in a deadline-driven environment.
• Demonstrate decisiveness in resolving business problems, making decisions, and setting priorities.

Requirements

• 2+ years of experience identifying solutions and interpreting data into actionable information.
• 2+ years of experience in marketing analysis, including campaign generation and reporting of marketing data.
• 2+ years of experience managing and prioritizing several deliverables.
• 1+ years of experience with UNICA Campaign management tool.
• 1+ years of experience using SQL to query data in relational databases.

Nice to Have

• Experience with campaign management tools like Adobe Experience Platform with Adobe Journey Optimizer.
• Experience working with project management tools and systems such as Workfront.
• Experience working with transactional data and direct marketing.
• Proficiency with Microsoft Access or Excel (creating pivot tables and VLOOKUPs).

Qualifications

• Educational background is not explicitly specified but implied experience in marketing analysis and data management.

Benefits & Perks

• Comprehensive benefits package.
• Incentive and recognition programs.
• Equity stock purchase.
• 401k contribution.
• Salary range from $71,200 to $127,200 annually based on full-time employment.
• Remote work flexibility and hybrid schedule.