Senior Campaign Specialist

Citizens Bank

Westwood, MA

Full Time

Senior

70k-100k

6 days ago

Job Description

About the Role

The Senior Campaign Specialist will play a crucial role in the planning and execution of marketing campaigns within the Marketing's Center of Excellence, supporting Enterprise Marketing. This role involves building email and SMS campaigns using the Zeta Marketing Platform (ZMP), implementing end-to-end technical coding, audience segmentation, dynamic content scripting, quality assurance, testing, and deployment. The position requires collaboration with internal teams in an agile environment to deliver campaigns and ensure compliance with regulations.

Key Responsibilities

Utilizing expert knowledge of email platform(s) including delivery system.
Collaborating with team members across product marketing to scope, design, and implement technical solutions for dynamic email projects.
Working with project stakeholders to identify requirements, develop solutions, and estimate effort.
Building, testing, and implementing content for automated campaigns including advanced dynamic content.
Performing code and creative reviews to optimize emails.
Interpreting requests from the Product Marketing team and understanding Citizens data sources.
Implementing standards and quality controls to ensure accuracy and consistency.
Ensuring compliance with federal and state regulations, customer contact rules, and customer preferences, including CAN-SPAM requirements.
Documenting all campaign processes and maintaining evidence of approvals and exceptions.

Requirements

Email development experience, preferably in a marketing automation tool.
Expert knowledge of HTML/CSS/JavaScript for email, including responsive and fluid code optimized for email.
Excellent attention to detail with the ability to produce flawless work in rapid succession.
Ability to meet tight deadlines using strong multitasking and organizational skills.
Strong written and verbal communication skills to convey campaign insights and business implications.
Effective problem solving in individual and group settings.
Familiarity with Jira or other workflow tools is a plus.
Experience with agile methodologies.
Undergraduate degree in a relevant field.
4 years of related full-time experience.

Nice to Have

UI design experience.

Qualifications

Undergraduate degree in relevant field.
4 years of related full-time experience.

Benefits & Perks

Competitive pay ranging from $70,000 to $100,000 per year, based on skills and experience.
Comprehensive medical, dental, and vision coverage.
Retirement benefits.
Maternity/paternity leave.
Flexible work arrangements.
Education reimbursement.
Wellness programs.
Paid time off that exceeds local and state requirements.

Working at Citizens Bank

Citizens is committed to fostering an inclusive culture that enables all colleagues to bring their best selves to work every day. The company values respect and professionalism, providing equal employment and advancement opportunities regardless of age, ethnicity, gender, disability, or other protected categories. Employment decisions are based on merit, qualifications, performance, and capability.

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