Senior Content Marketing Manager II

About the Role

Key Responsibilities

• Provide structural edits, line edits, and constructive feedback on technical content from subject matter experts, internal teams, and external contributors across content properties including The Wave, Blog, solutions pages, and long-form reports.
• Identify content for refresh and revise existing materials to maintain relevance and optimize visibility for both Google search and LLMs.
• Collaborate cross-functionally throughout the company to support GEO efforts, partnership initiatives, and product marketing campaigns.
• Support the Developer Content Team on special projects, including research reports.
• Assist with improving workflows using AI tools and other technologies to publish content more efficiently, measure performance more accurately, and report insights more effectively.
• Adapt content strategy quickly in response to emerging data, new search engine insights, and shifting company priorities, thinking both short-term (weekly) and long-term (quarterly) for content planning.
• Maintain portions of the content calendar and suggest process improvements to optimize content management and tracking.
• Track and analyze content performance metrics to inform content strategy.
• Support leadership requests for information about content strategy and performance.

Requirements

• At least 8-12 years in a content marketing role with demonstrated experience in content strategy, planning, and editorial leadership.
• Experience developing B2B content strategy for technical products or services, particularly in cloud computing, AI/ML, or developer tools.
• Strong ability to edit complex technical concepts into clear, accessible content that engages developers and startups.
• Experience editing content for search optimization with knowledge of SEO best practices and familiarity with tools like SEMrush.
• Commitment to staying current with developments in AI and cloud technologies to inform content strategy.
• Strong project management and time management skills, with the ability to juggle multiple projects and deadlines.
• Knowledge of the changing search landscape and ability to keep pace with Google search updates and LLM developments.
• Proficiency with AI tools like ChatGPT, Claude, and Perplexity, and eagerness to explore new tools and technologies.
• Experience with analytics tools such as Looker, Google Analytics, or Amplitude.
• Interest in working with developers and startups across various technical topics.

Nice to Have

• Experience using AI tools like ChatGPT, Claude, and Perplexity to improve processes.
• Experience with analytics tools such as Looker, Google Analytics, or Amplitude.
• Familiarity with the evolving search landscape, including Google search changes and LLMs.

Qualifications

• Formal educational background or certifications are not explicitly specified, but extensive experience (8-12 years) in content marketing is required.

Benefits & Perks

• Competitive salary range between $121,040 - $151,300, based on experience and skills.
• Potential for bonuses based on company and individual performance.
• Equity compensation including grants upon hire and participation in Employee Stock Purchase Program.
• Reimbursement for relevant conferences, training, and education.
• Access to LinkedIn Learning's courses for continued growth and development.
• Supportive benefits for well-being, including Employee Assistance Program, local meetups, and flexible time off.
• Remote work opportunity.