Senior Copywriter

YETI Coolers

Austin, TX

Full Time

Senior

6 days ago

Job Description

About the Role

The Senior Copywriter at YETI will work as a collaborative part of YETI's award-winning creative team. They are responsible for crafting the voice of the brand across multiple touch points, including digital media, physical consumer experiences, product naming and packaging, PR efforts, and internal projects. The role involves actively contributing to new ideas and creating polished, final deliverables, whether working solo or with other creatives. This position supports YETI's mission to provide high-quality gear for outdoor adventures and emphasizes innovation and brand consistency.

Key Responsibilities

Collaborate with creative team members to determine the conceptual and copy direction of YETI's branding, marketing, and advertising initiatives
Brainstorm, concept, collaborate, comp, and present innovative creative marketing and advertising work that garners buy-in while netting measurable results
Create strategic marketing assets for projects including, but not limited to, product packaging, digital marketing (email, web banners, digital experiences, social assets, etc.), retail displays, internal sales communication, and video content
Translate creative direction and copy points from creative briefs into engaging and effective copy concepts
Be a steward of and maintain the YETI Brand across all creative
Able to work within budgets and tight deadlines on multiple projects in a fast-paced environment
Stay up to date with branding and advertising in all mediums

Requirements

Bachelor's degree or equivalent experience
Greater than 5 years of experience in an advertising or in-house creative role
An exceptional copywriting portfolio website
Experience with consumer product brands is preferred
Experience in both print and digital marketing/advertising
Mastery of written communication, both short- and long-form
Proven creative ability
Highly motivated, driven, and self-starting individual
Must be a team player who inspires and motivates team members
Strategic thinker with the ability to solve problems, even when they are not fully defined
Ability to present and sell creative ideas
A solid understanding of marketing and advertising principles
Excellent time management and organizational skills
Accuracy and attention to detail
An understanding of the latest trends and their role within a commercial environment
Ability to thrive in a collaborative team environment
Ability to actively contribute to strategic brainstorming, campaign development, creative brief development, and creative execution
Ability to work on multiple projects simultaneously and effectively juggle different writing demands

Nice to Have

Experience with consumer product brands

Qualifications

Bachelor's degree or equivalent experience

Benefits & Perks

Click here to learn about the benefits and perks we offer at YETI

Working at YETI Coolers

YETI is committed to creating a diverse, equitable, and inclusive culture. They embrace all applicants bringing their authentic selves and aim to keep the wild WILD. The company values innovation, collaboration, and a passion for the outdoors, fostering a work environment that supports diversity and inclusion.

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