Senior Customer Development Analyst (1 of 3)

About the Role

Key Responsibilities

• Develop and implement customer development strategies to drive business growth and increase market share.
• Analyze customer data and market trends to identify opportunities for revenue growth and customer acquisition.
• Collaborate with cross-functional teams to develop innovative solutions to meet customer needs and enhance customer experience.
• Uncover business opportunities through deep-dive analytics, discerning trends, and providing insights-based recommendations using data sources such as retailer loyalty data, syndicated data (Nielsen/IRI), marketplace, numerator, eCommerce data sources, and HH Panel Assessments.
• Conduct in-depth analysis of sales data and customer feedback to identify areas for improvement and drive business performance.
• Collaborate with Customer Development Managers to evolve promotional plans, evaluate the impact of pricing, and track competitive marketplace activity to unlock growth opportunities.
• Prepare and present regular and ad hoc reports to support sales and marketing management decisions.
• Track and analyze sales force performance metrics to provide insights on sales force effectiveness.
• Troubleshoot inquiries about sales data and provide actionable information to improve sales results.
• Develop and conduct training on data applications and tools to enhance sales performance.
• Provide SKU optimization recommendations by offering shopper, category, brand, and customer insights to support strategies.
• Support new product launches by developing fact-based category stories, fact books, UPC codes, or artwork.
• Continuously evaluate and implement new technologies to enhance sales analytical support.
• Mentor and coach junior team members.

Requirements

• 4-6 years of experience in customer development, market analysis, or related field.
• 2+ years of prior experience in customer sales, merchandising, analytics, or in a consumer products environment.
• University/Bachelors Degree or Equivalent in Business, Marketing, or related field.
• 2-4 years of proven working experience in sales and marketing analytics.
• Ability to summarize and influence decisions through data.
• Ability to assess marketplace and various consumer retail business models.
• Strong digital literacy, including MS Office Suite applications, database information sources, and web applications.
• Experience with retailer loyalty card data and/or shopper panel data preferred.
• Microsoft Power BI, Nielsen Panel, Numerator, & Space management (JDA) experience preferred.
• eCommerce and omnichannel experience preferred.
• Fundamental knowledge of statistical methods preferred.
• Must be able to work onsite in Buffalo Grove, IL or Chicago, IL at least 2 days a week.
• This role requires up to 10% domestic travel.

Nice to Have

• Experience with retailer loyalty card data and/or shopper panel data.
• Microsoft Power BI, Nielsen Panel, Numerator, & Space management (JDA) experience.
• eCommerce and omnichannel experience.
• Space management and CRM experience.
• Working knowledge of Discover (Nielsen), Unify (Circana), Numerator Insights shopper panel, and Promo Intel.

Qualifications

• University/Bachelors Degree or Equivalent in Business, Marketing, or related field.

Benefits & Perks

• Competitive Benefit Package.
• Paid Company Holidays, Paid Vacation, Volunteer Time & More.
• Learning & Development Opportunities.
• Kenvuer Impact Networks.