Senior Data Insights Consultant

Vml

Toronto, OH

Full Time

Senior

9 days ago

Job Description

About the Role

The Senior Data Insights Consultant will join the Business Insights team to provide data skills and business knowledge that support clients in making data-driven decisions to improve digital communication. The role involves designing data solutions, interpreting business requests, and translating complex data into actionable marketing and CRM recommendations within a collaborative, cross-disciplinary environment at VML MAP, a global leader in hyper-personalization and marketing automation.

Key Responsibilities

Identify and design value-adding insights solutions leveraging data to optimize communication strategies.
Interpret business requests and clarify data requirements.
Assist and advise on data models and scope new projects.
Provide answers and insights to business questions via automated reporting and ad-hoc data analyses.
Analyze client prospect and customer data to inform experience, content, and performance optimizations.
Collaborate with Account Managers, Architects, Developers, Creatives, Strategists, Data Scientists, and Marketing Operations experts to service clients.
Translate complex statistical, predictive, and customer data into clear, actionable business recommendations for marketing and CRM.
Design and manage measurement frameworks, including attribution and in-market testing.
Bridge technical analytics with business strategy and drive roadmaps for customer data and audience planning.
Apply multi-touch attribution approaches involving paid and owned channels.

Requirements

A minimum of 3-5 years in a senior consultant or business liaison role related to data, BI, analytics, or reporting solutions.
Hands-on experience with SQL, databases, ETL, reporting, and data analysis using R, Python, or similar tools.
Experience with report and dashboard development in Power BI, Tableau, or similar tools.
Great communication skills in English.
Experience with Google Analytics, Google Cloud Platform/BigQuery, Adobe Analytics, and Salesforce is an advantage.
Experience with database and data model design for BI and analytics is an advantage but not required.
Outgoing personality with enthusiasm for interdisciplinary projects and solutions.
Technical skills and drive to lead client discussions on data and insights.

Nice to Have

Agency experience and marketing domain knowledge.

Qualifications

Formal educational qualifications are not explicitly specified in the description.

Working at Vml

VML MAP is a world-leading Centre of Excellence focused on hyper-personalization, marketing automation, and CRM, working with some of the world's most admired brands. The company values connection, belonging, and diversity, with a culture that fosters respect and equal opportunity. As part of the global WPP network, it emphasizes collaboration across a diverse, international team of over 1,000 specialists from more than 55 nationalities.

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