Senior Digital Analyst - Web Analytics

About the Role

Key Responsibilities

• Produce Weekly Performance Reports: Generate KPI dashboards, product reviews, and other performance reports, ensuring they include business context and actionable insights for business leads
• Respond to Ad-Hoc Analysis Requests: Provide timely and accurate reports and analyses as requested by brand leads, merchants, and other Marketing teams
• Proactively Develop Reports: Conduct ongoing site performance analysis, including segmentation analysis, and offer actionable insights with clear business context, not just raw data
• Lead A/B and MVT Testing: Plan, execute, and analyze A/B and multivariate tests on the site in partnership with brand site managers and developers; Utilize testing tools and vendor support to optimize site performance
• Analyze Marketing Programs: Conduct deep-dive analysis of various marketing programs (e.g., email, paid search, SEO, banner ads, affiliates) using data from vendor reporting tools, web analytics, and legacy systems
• Develop Advanced Analytics Reports: Use SQL and analytics tools to pull data from the Customer Data Warehouse (CDW) and create customized reports that address complex business questions
• Collaborate Across Teams: Build strong relationships with eCommerce management, eMarketing, and IT teams, ensuring seamless cross-functional collaboration to turn insights into actionable improvements on the site

Requirements

• Bachelor's degree in a relevant field or equivalent professional experience
• 4+ years of experience in e-commerce analytics, with a proven track record of driving site optimization and performance analysis
• 4+ years of hands-on experience using web analytics platforms, with a strong preference for expertise in Adobe Analytics; Experience with other analytics tools (e.g., Google Analytics) is also valuable
• Strong business acumen, with a solid understanding of e-commerce dynamics, user behavior, and conversion optimization strategies; Familiarity with the Retail industry is highly desirable
• Proficiency in web analytics tools and domain-specific software to extract, interpret, and leverage data to drive business decisions
• Advanced Excel skills, including complex data manipulation, pivot tables, and charting for reporting and analysis
• Excellent attention to detail and superior organizational skills to manage multiple projects simultaneously and meet deadlines
• A curious mindset with a problem-solving approach, using data to identify opportunities for continuous site and conversion optimization
• A collaborative team player with excellent verbal and written communication skills, capable of effectively communicating complex analytical concepts to both technical and non-technical audiences
• Strong critical thinking skills, with the ability to challenge assumptions and provide data-driven recommendations that impact the customer experience and conversion rates
• Proven ability to present analytics data clearly and effectively to business leaders at the Manager/Director level, translating technical data into actionable business insights
• Ability to lead A/B and multivariate test analysis, utilizing insights to influence site performance and conversion strategies

Nice to Have

• Experience with other analytics tools besides Adobe Analytics, such as Google Analytics
• Familiarity with the Retail industry

Qualifications

• Bachelor's degree in a relevant field or equivalent professional experience

Benefits & Perks

• Comprehensive benefits including medical/dental/vision insurance, HSA, FSA, 401(k), and life, disability & ADD insurance to eligible employees
• Paid time off for salaried personnel
• Paid sick leave for hourly employees on certain projects