SENIOR DIGITAL MARKETING ANALYST

About the Role

Key Responsibilities

• Work directly with the Customer Strategy and Analytics team to strategize and implement insights that help drive strategic decisions
• Develop regular and ad hoc analysis and reporting rooted in drawing out digital campaign performance insights, optimization, and recommendations to improve KPIs
• Own the measurement and insights for website optimization and A/B testing
• Deliver or automate weekly reports to the organization utilizing BI tools including Google Analytics, Bloomreach Customer Data Platform, and Microsoft Excel
• Lead the overall strategy and execution of web tagging and tag management initiatives, acting as the Google Analytics (Universal Analytics and Google Analytics 4), Google TagManager, and Bloomreach Tag Manager expert
• Lead the continued development of marketing channel attribution analysis
• Manage and grow consumer-focused analytics practices, staying on top of best-of-breed technologies and vendors
• Support Digital Marketing, Web Design, and Merchandise Teams

Requirements

• Minimum of 4 years' work experience as a Digital Analyst or equivalent position
• Minimum of 2 years' work experience using website optimization, personalization, and A/B testing platform tools
• Minimum of 2 years' work experience with tag management software (Google Tag Manager) and journey/event tracking
• Minimum of 2 years' work experience analyzing digital ad campaigns from Google, Facebook, or similar platforms
• Deep knowledge of Digital Marketing & Analytics tools (Google Analytics, Google Ads, BI Tools, Facebook Ads Manager)
• Expert proficiency in Excel
• Experience with testing methodologies, including attribution modeling and A/B testing
• Familiarity with standard web languages such as HTML, CSS, and JavaScript
• Preferred intermediate SQL querying ability and understanding of relational databases
• Strong interpersonal, oral, and written communication skills
• Attention to detail, independent thinking, and ability to recognize patterns and anomalies in data
• Ability to shift from channel-specific to holistic thinking
• Ability to manage and prioritize multiple projects
• Report automation experience is a plus
• Experience in a fast-paced retail environment is a plus
• Familiarity with marketing channel attribution principles, measurement, and analysis is a plus

Nice to Have

• Intermediate SQL querying ability
• Experience in a fast-paced retail environment
• Familiarity with marketing channel attribution principles, measurement, and analysis

Qualifications

• BA/BS or Master's degree in Business, Finance, Computer Science, or related field

Benefits & Perks

• Medical, Dental, and Vision Benefits Coverage for Regular Full-Time Associates
• Employee Discount including Friends & Family Discount Program
• Tuition Reimbursement & Education Discounts
• Paid Time Off for Regular Associates
• 401K Plan with Company Match
• Esteemed Vendor & Company Job Training
• Career Advancement Opportunities