Senior Digital Strategy Analyst (CPG)

Acosta Group

Cincinnati, OH

Full Time

Mid Level

62k-75k

12 days ago

Job Description

About the Role

The Senior Digital Strategy Analyst (CPG) role involves turning data into actionable insights, identifying growth opportunities, and providing solutions to improve digital marketing ROI. The position is based within Acosta, a company specializing in retail sales services, digital strategy, and business intelligence, with a flexible location within a 2-hour drive of Cincinnati, OH. The role requires attending onsite meetings as planned and working closely with sales, category management, and omnichannel teams to deliver quality results and support client success.

Key Responsibilities

Provide analytical insights and recommendations for digital performance utilizing retailer POS, KPM, 84.51, Stratum, NielsenIQ/Circana (IRI) data sources, Analytic Index, and other reporting tools.
Measure the impact of the client's digital activity on sales results and develop business presentations to share recommendations and close opportunity gaps.
Design and update digital analytics dashboards and reporting across client portfolios.
Leverage relationships with clients to understand key retailer deliverables, category strategies, and project timelines.
Work closely with sales partners, category management, and omnichannel teams to ensure quality results are delivered.

Requirements

Bachelor's degree in Business Administration, Finance, or related field, preferred.
2-3 years of related experience in the e-commerce/digital space.
Strong understanding of digital media, web metrics, and campaign reporting.
Ability to conduct data mining to bring forth actionable recommendations.
Reliable self-starter with attention to detail and passion for quality.
Strong interpersonal, problem-solving, and decision-making skills.
Ability to work under pressure while managing workloads effectively, and willingness to multi-task and be flexible.
Proficiency in Windows and related software applications, including Excel and PowerPoint.

Qualifications

Experience with digital media, web metrics, and campaign reporting.
Experience with retailer POS, KPM, 84.51, Stratum, NielsenIQ/Circana (IRI) data sources.
Proficiency in Excel and PowerPoint.

Working at Acosta Group

Acosta is a community of forward-thinking, value-driven professionals committed to trust and transparency. The company values growth, work-life balance, and making a real impact for clients, retail partners, and their customers. With over 20,000 associates, Acosta emphasizes a collaborative environment that supports flexible scheduling and professional development.

Apply Now