Senior Director, Analytics
Omnicom Media Group
Job Description
About the Role
Omnicom Media Group (OMG), the media services division of Omnicom Group Inc. (NYSE: OMC), delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OMG connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OMG agencies around the globe. At TCA, you'll experience the advantages of both a close-knit, hands-on boutique agency and the vast resources of Omnicom's global media network. We're passionate about performance media and thrive on being agile, entrepreneurial, and truly focused on our clients. As part of our team, you'll work closely with cross-disciplinary experts, gaining valuable exposure and collaborating on innovative solutions for our clients. Our unique structure not only accelerates professional growth but also allows every team member to play a direct role in delivering impactful, data-driven results in a rapidly evolving media landscape.
Key Responsibilities
- Lead and mentor analytics team on measurement and attribution
- Design and improve MTA/MMM frameworks for clients, either via internal Omnicom measurement providers, or external vendors
- Align measurement strategies with client goals and media plans
- Oversee attribution logic across all media channels
- Aggregate and analyze data to optimize ROAS and KPIs
- Drive A/B and incrementality testing to validate models
- Synthesize complex findings clearly to clients and stakeholders
- Stay current on measurement tech, privacy, and best practices
- Ensure smooth and transparent delivery of data and results to clients, using a mix of automated reporting, business intelligence tools and data visualizations
- Foster a data-driven culture within the agency
- Collaborate closely with peers to ensure seamless integration of analytics into Media, Strategy, and Research teams' outputs
Requirements
- Bachelor's or Master's in a quantitative field
- 7+ years in analytics/measurement/attribution; 3+ in media agency
- Advanced knowledge of key advertising effectiveness methodologies (MTA, MMM, Incrementality testing, brand lift testing)
- Familiarity with BI or data visualization platforms (Tableau, DOMO, PowerBI)
- Familiarity with media measurement solutions (iSpot, Innovid, VideoAmp, etc.)
- Expertise in Excel, .txt files; SQL/Python/R a plus
- Strong leadership, project management, and communication skills
- Ability to turn data into actionable recommendations
- Familiar with data privacy regulations (GDPR, CCPA, etc.)
- Able to manage multiple projects in a fast-paced environment
Nice to Have
- Experience with media agency environments
- Knowledge of additional data tools or programming languages (e.g., Python, R)
Qualifications
- Bachelor's or Master's degree in a quantitative field
- 7+ years of experience in analytics/measurement/attribution
- 3+ years of experience in a media agency setting
Benefits & Perks
- Health insurance
- Vision insurance
- Dental insurance
- 401(k)
- Healthcare Flexible Spending Account
- Dependent Care Flexible Spending Account
- Vacation days
- Sick days
- Personal days
- Paid parental leave
- Paid medical leave
- STD/LTD insurance benefits
Working at Omnicom Media Group
The company culture emphasizes agility, entrepreneurial spirit, and a focus on performance media. It values collaboration, innovation, and a data-driven approach, fostering professional growth and a close-knit team environment.
Job Details
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About Omnicom Media Group
Website
omnicommediagroup.com
Company Size
10000+ employees
Location
New York City, NY
Industry
Advertising Agencies
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