Senior Director, Marketing Operations

About the Role

Key Responsibilities

• Manage, mentor, and develop a high-performing Marketing Operations Team.
• Oversee end-to-end campaign planning, execution, and measurement across all channels.
• Ensure campaigns are delivered on time, on budget, and aligned with strategic priorities.
• Lead the development and execution of integrated marketing plans aligned with business objectives.
• Translate executive goals into actionable operational roadmaps for marketing initiatives.
• Identify inefficiencies and implement scalable, repeatable processes that increase speed, consistency, and quality.
• Develop and document standard operating procedures for campaign management, planning, and creative workflows.
• Own and optimize the marketing tech stack (e.g., project management tools & marketing automation platforms).
• Evaluate and implement tools to improve collaboration, visibility, and efficiency.
• Lead high-impact, cross-functional initiatives that support organizational transformation or growth.
• Serve as a right hand to marketing leadership, filling gaps or solving complex business problems.
• Support the VP of Marketing Strategy by contributing to strategic planning efforts and providing regular updates on current campaign plans.
• Identify risks and propose solutions, facilitating collaborative discussions with Senior Leadership to optimize decision-making.

Requirements

• Deep understanding and seasoned experience in Brand Marketing, Creative Services, Visual Displays, and Promotions within a dynamic marketing environment.
• Highly capable of managing and supporting a small team hands-on, providing guidance and assistance as required to achieve team goals and company objectives.
• Proficient in strategic planning, ensuring alignment of initiatives with overarching company and departmental goals.
• Proven track record in successfully launching and managing large-scale projects and campaigns from inception to completion.
• Strong analytical skills to identify risks and devise effective solutions, with the ability to communicate effectively with senior leadership.
• Exceptional communication abilities, capable of conveying complex ideas clearly across departments and skill levels.
• Ability to thrive in a fast-paced work environment with demanding expectations, maintaining composure and delivering results under pressure.
• Proficient in fostering strategic alignment and consensus among C-level executives.
• Experienced in project management with agility to adapt strategies based on evolving business needs.
• Demonstrates meticulous attention to detail, ensuring accuracy and precision in all tasks.

Nice to Have

• Experience supporting or working closely with executive leadership.
• Familiarity with marketing automation platforms and project management tools.
• Experience in a retail, fashion, or lifestyle brand environment.

Qualifications

• Not explicitly specified; implied experience in marketing leadership and project management.

Benefits & Perks

• Not specified in the description.