Senior Director, Online & K-12 Enrollment Marketing

About the Role

Key Responsibilities

• Develop and articulate a clear vision for the online enrollment marketing strategy aligned with the university's goals and mission.
• Collaborate with senior leadership to define enrollment targets, analyze market trends, and identify marketing opportunities.
• Design and implement innovative marketing campaigns targeting prospective online learners across digital channels.
• Utilize market research and data analysis to identify key audiences and develop engagement strategies.
• Oversee the creation of high-quality content showcasing online programs to support prospective student decision-making.
• Collaborate with academic departments, faculty, and enrollment teams to develop program-specific marketing materials.
• Foster partnerships with external organizations, influencers, and industry experts to enhance credibility and visibility.
• Use data analytics to measure campaign effectiveness, identify areas for improvement, and optimize enrollment outcomes.
• Manage and mentor the marketing team, setting goals and ensuring efforts align with enrollment objectives.
• Manage the marketing budget for online enrollment, allocating resources to maximize ROI.
• Collaborate with internal stakeholders such as admissions, academic departments, and student services to ensure a seamless enrollment process.

Requirements

• Bachelor's degree in an appropriate field based on assigned area of responsibility.
• Six years of progressively responsible management experience.
• Additional education beyond Bachelor's may substitute for experience on a year-for-year basis.

Nice to Have

• Master's degree in marketing, business administration, higher education administration, or related field.
• Five years of progressive marketing experience, with at least three years in a leadership role focused on enrollment or digital education marketing.
• Proven success in developing and executing data-driven marketing campaigns that increase enrollment.
• Exceptional leadership and team management skills.
• Proficiency in data analysis and relevant tools for campaign tracking and performance measurement.
• Innovative mindset with ability to adapt to evolving trends in online education and digital marketing.

Qualifications

• Proficiency in data analysis and utilization of relevant tools for campaign tracking and performance measurement.