Senior Director, Web Experience

About the Role

Key Responsibilities

• Develop and execute a comprehensive web design strategy aligned with the company's brand identity and business goals.
• Lead a team of UI designers and Graphic Designers and work cross-functionally with the web engineering team to create engaging, high-performing websites.
• Oversee all aspects of design systems and user experience to ensure intuitive and responsive designs.
• Collaborate with marketing, product, website engineering, and content teams to optimize the customer journey and improve conversion rates.
• Utilize data analytics, A/B testing, and user feedback to continuously refine web experiences and improve performance.
• Ensure that all web designs follow best practices in accessibility (ADA compliance), SEO optimization, and mobile responsiveness.
• Stay ahead of digital trends, emerging technologies, and industry standards to implement innovative solutions.
• Manage design resources, budgets, and vendor relationships to support digital initiatives.
• Advocate for user-centered design principles, ensuring that user needs drive decision-making.
• Define and track key KPIs related to engagement, usability, and conversion to measure website success.

Requirements

• Bachelor's or Master's degree in Web Design, UX/UI Design, Graphic Design, Computer Science, or a related field.
• 12+ years of experience in web design, with at least 3+ years in a leadership role.
• Demonstrated ability to drive marketing outcomes through impactful digital experiences, blending UX/UI best practices with working knowledge of HTML, CSS, JavaScript, WCAG accessibility standards, and web performance optimization.
• Strong proficiency in design tools such as Adobe Creative Suite, Figma, Sketch, or similar.
• Deep understanding of UX/UI principles, wireframing, prototyping, and responsive design.
• Experience designing within real-world technical frameworks, including component-based frontend systems (e.g., React), SEO and analytics requirements, and headless CMS workflows.
• Experience working with content management systems (CMS) like DatoCMS.
• Proven ability to lead and mentor cross-functional teams in a fast-paced environment.
• Excellent project management skills and ability to balance creative vision with business needs.
• Strong communication skills to present ideas and strategies to executives and stakeholders.

Nice to Have

• Experience with design systems.
• Experience with headless CMS workflows.

Qualifications

• Bachelor's or Master's degree in Web Design, UX/UI Design, Graphic Design, Computer Science, or a related field.
• 12+ years of experience in web design, with at least 3+ years in a leadership role.

Benefits & Perks

• Best-in-class benefits
• New hire stock equity (RSUs) and employee stock purchase plan
• Continuous career development and pathing opportunities
• Product training to develop an in-depth understanding of our product and space
• Best in breed onboarding
• Internal mentor and buddy program cross-departmentally
• Competitive salary and equity package, may include variable compensation
• Healthcare, dental, parental planning, and mental health benefits
• A 401(k) plan and match
• Paid time off, fitness reimbursements, and discounted employee stock purchase plan