Senior Manager, Consumer Campaign Operations Lead

About the Role

Key Responsibilities

• Lead a team of over 20 Campaign Operations Managers and Associates, fostering growth, collaboration, and excellence in campaign execution.
• Own the high quality campaign delivery rate goal and production efficiency for your audience, identifying new processes, talent development, and tools to improve campaign quality and efficiency each quarter.
• Manage and develop team members, ensuring accountability to campaign development requirements.
• Develop AI-enabled workflows, processes, and best practices to ensure campaigns are launched with high quality and minimal errors.
• Partner with teams such as Lifecycle Marketing, Martech, Data Science, Product, Engineering, and Design to align on campaign goals, audience segmentation, and creative execution.
• Monitor and analyze campaign performance, providing insights and recommendations to improve quality, craft, and efficiency for future initiatives.
• Act as the primary point of contact for Campaign Operations for your audience, ensuring alignment with company goals and priorities.
• Leverage AI, Braze, and in-house marketing platforms to implement sophisticated campaigns, including automation, dynamic content, and A/B testing.

Requirements

• 8+ years of experience in Retention Marketing, Marketing Operations, Martech or Lifecycle Marketing, with at least 4 years leading 10+ reports.
• Hands-on experience with Braze is required.
• Demonstrated ability to apply AI tools to improve operational efficiency or campaign quality.
• Proven ability to lead and develop high-performing teams.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
• Ability to interpret data and analytics to inform decisions, build business cases, and optimize campaign development and quality.
• Excellent interpersonal and communication skills to work effectively with cross-functional teams and stakeholders.

Nice to Have

• Experience leading a Marketing Operations team.
• Familiarity with other marketing automation tools.

Qualifications

• Educational background or formal qualifications are not explicitly specified in the description.

Benefits & Perks

• Competitive salary within the range of $149,600-$220,000 USD, based on skills and experience.
• Opportunities for equity grants.
• Comprehensive benefits including 401(k) with employer matching, 16 weeks paid parental leave, wellness benefits, commuter benefits, paid time off, and paid sick leave.
• Medical, dental, and vision benefits, 11 paid holidays, disability and life insurance, family-forming assistance, mental health programs.
• Paid time off: flexible vacation and sick leave for salaried roles; accrued vacation and sick time for hourly roles.