Senior Manager, Insights and Analytics

About the Role

Key Responsibilities

• Help lead the day-to-day team and serve as a key client contact
• Analyze social and earned content for trends and patterns that inform recommended actions
• Think strategically and be insightful with the ability to tell a story that converts data into actionable insights
• Use tools such as Sprinklr, Talkwalker, Meltwater, and others for social and media audits, dashboard setup, and result analysis on a regular cadence
• Provide leadership for the client's analytics projects, managing and presenting analysis from start to finish in partnership with analysts and account leads
• Develop analytical approaches to solving business problems and deliver according to analytic roadmaps and project plans
• Demonstrate masterful storytelling by synthesizing data, creating visual displays, and developing impactful presentations tied to business objectives
• Serve as an analytics expert across digital analytics spanning earned, owned, paid, web, mobile, email, social, and media
• Deeply analyze social content performance across platforms like Facebook, Instagram, Twitter, TikTok, Pinterest, YouTube, and Snapchat
• Utilize web and social media analytics platforms to measure campaign success and provide data-backed recommendations
• Uncover strategic insights using digital analytics techniques such as social listening to support business objectives and drive engagement
• Understand client background, including business strategy, industry issues, products, services, key customers, and competitors
• Proactively identify and solve challenges, collaborating with account leads to propose new opportunities and optimize workstreams
• Build rapport and trust with key client personnel and internal teams
• Stay updated on best practices in social and earned media measurement

Requirements

• Bachelor's degree and a demonstrated passion for insights and analytics, digital, and agency experience
• 5-7 years in analytics and digital solutions, ideally within a PR agency, with experience working with global teams a plus
• Advanced proficiency with tools including TalkWalker, Brandwatch, Sprinklr, SimilarWeb Pro, CreatorIQ, ComScore, MOZ, and others
• Strong analytical skills with the ability to analyze data, draw conclusions, and develop actionable insights
• Experience interpreting diverse data sources from qualitative research, surveys, and secondary data
• Proficiency in creating databases and dashboards to inform decisions
• Understanding of principles of communications, digital marketing, and media
• Strong verbal and written communication skills and time-management abilities
• Experience with data visualization tools and creative data display methods
• Keen eye for data trends and ability to investigate and explain factors behind them
• Proven track record of creating effective databases and dashboards
• Expertise in turning diverse data sources into clear, actionable stories
• Experience in survey methodology, design, and analysis
• Exceptional time management, adaptability, and collaboration skills
• Ability to build and maintain trust across teams and stakeholders
• Proficiency in setting expectations, providing updates, and troubleshooting issues
• Outstanding writing and presentation skills

Nice to Have

• Experience working with global teams
• Knowledge of social content performance across multiple platforms
• Experience with social listening and media analytics tools

Qualifications

• Bachelor's degree
• 5-7 years of experience in analytics and digital solutions, preferably within a PR agency

Benefits & Perks

• Salary range of $70,000 - $130,000
• Opportunities to work with a diverse, global team
• Access to cutting-edge digital and social analytics tools
• Work in a collaborative, inclusive environment