Senior Manager Marketing Operations

About the Role

Key Responsibilities

• Develop and execute comprehensive paid media plans to drive brand awareness and demand generation goals.
• Plan and execute digital media campaigns to distribute and leverage content across channels for the best results.
• Build and execute integrated B2B lead generation campaigns across email, paid media, SEO/SEM, and LinkedIn.
• Optimize channel performance and drive ROI through A/B testing, audience segmentation, and targeting strategies.
• Develop and manage lead generation channels through methods including email, paid and search advertising, social media, and more.
• Website management and contact forms in alignment with CRM.
• Leverage data, analytics, and segmentation to identify opportunities and translate needs into marketing plans.
• Manage budget for paid media and integrated marketing events.
• Lead marketing operations initiatives including CRM database hygiene, campaign tracking infrastructure, and Martech integrations.
• Partner with creative and brand teams to develop compelling content and creative assets.
• Build and manage metrics frameworks to measure success from marketing initiatives.
• Manage CRM-driven nurture workflows and lead scoring models in collaboration with Salesforce and Rev Ops teams.
• Partner with T-Ads marketing and creative teams along with agencies on creation of creative assets.

Requirements

• 7-10 years of ad tech marketing experience.
• Solid understanding of digital marketing including web/ecommerce, media, social, paid search, attribution, and optimization.
• Deep expertise in paid media, demand generation, and CRM-based marketing.
• Experience developing and optimizing lead scoring models, nurture journeys, and database segmentation.
• Highly experienced with marketing and CRM tech such as Pardot and Salesforce.
• Strong experience with Adobe Analytics.
• Understanding of funnels, ecosystems, and advertiser behaviors to identify opportunities and drive ROI.
• Ability to translate strategic goals into tactical plans with a high degree of autonomy.
• Highly experienced in B2B marketing, including MQL and SQL.
• Proficient with budget planning and performance reporting skills.
• Strong written and verbal communication skills.

Nice to Have

• Master's or Advanced Degree.

Qualifications

• Bachelor's Degree (Required).
• At least 18 years of age.
• Legally authorized to work in the United States.

Benefits & Perks

• Medical, dental, and vision insurance.
• Flexible spending account.
• 401(k), employee stock grants, and employee stock purchase plan.
• Paid time off and up to 12 paid holidays annually.
• Paid parental and family leave, family building benefits, back-up care, childcare subsidy, tuition assistance, college coaching.
• Short- and long-term disability, voluntary AD&D, accident, life, and disability insurance.
• Voluntary long-term care insurance.
• Mobile service & home internet discounts, pet insurance, commuter and transit programs.