Senior Manager/Associate Director, Product Marketing (Sell-Side Gen AI & Audience Solutions)

About the Role

Key Responsibilities

• Develop deep expertise in PubMatic's AI-native products, our customers, the evolving market landscape, and competitive dynamics.
• Translate PubMatic's AI product vision into impactful go-to-market strategies that drive adoption and revenue growth across publisher verticals.
• Partner with Product, Engineering, and Sales/Customer Success teams to identify ideal customer profiles, buyer personas, and use cases for AI-driven solutions.
• Create compelling positioning and messaging frameworks that differentiate PubMatic's Sell-Side GenAI portfolio in the market.
• Lead cross-functional product launches — from conception to growth phase — including campaign plans, sales enablement, and field training.
• Develop scaled enablement strategies and high-impact collateral (presentations, battlecards, playbooks, case studies) to equip commercial teams globally.
• Collaborate with Analytics, Monetization, and Ad Quality product leaders to integrate AI storytelling across the broader PubMatic platform narrative.
• Support Curation GTM initiatives by creating high-impact pitch decks, case studies, and sales collateral tailored to strategic curator opportunities.
• Partner with commercial and marketing teams to prepare for Curation-focused events, panels, and client meetings, including messaging alignment, content creation, and speaker enablement.
• Track product performance, adoption metrics, and customer success stories; translate insights into compelling marketing assets.
• Serve as a thought leader internally and externally on AI in ad tech, helping to shape industry conversations and publisher engagement.

Requirements

• 5+ years of product marketing experience in a fast-paced environment; 7-9+ years of total marketing experience.
• Strong understanding of programmatic advertising, publisher monetization, and/or analytics.
• Previous AI product marketing or go-to-market experience is preferred but not required — a passion for AI and the ability to translate technical concepts into business value is essential.
• Demonstrated success working with cross-functional teams to launch and grow products.
• Experience developing positioning, messaging, and enablement for complex, technical products.
• Proven track record of creative storytelling, compelling presentation development, and field readiness enablement.
• Strong project management and organizational skills, with the ability to manage multiple initiatives under tight deadlines.
• Strategic thinker with the ability to navigate ambiguity, influence stakeholders, and drive alignment at all levels.
• Excellent written, verbal, and visual communication skills.

Nice to Have

• Experience with AI product marketing or go-to-market experience is preferred.

Qualifications

• 5+ years of product marketing experience in a fast-paced environment.
• 7-9+ years of total marketing experience.

Benefits & Perks

• Return to Office: Hybrid work schedule (3 days in office and 2 days remote) to maximize collaboration, innovation, and productivity.
• Paid leave programs, paid holidays, healthcare, dental and vision insurance, disability and life insurance.
• Commuter benefits, physical and financial wellness programs, unlimited DTO in the US (with enforced usage).
• Reimbursement for mobile, fully stocked pantries, and in-office catered lunches 5 days per week.