Senior Marketing Analyst

About the Role

Key Responsibilities

• Identify opportunities to improve marketing effectiveness in generating product consideration and converting leads to customers.
• Develop insights that improve our marketing campaign and website's ability to drive demand.
• Work with cross-functional teams to identify data sources and opportunities for additional analysis.
• Create reporting and analysis for marketing ROI across all sources through analytics, insights, and experimentation.
• Utilize SQL for querying data from LiveRamp, Adobe Analytics, and internal data sources to analyze the customer acquisition and retention journey.
• Work with agencies on marketing mix and attribution models to understand the value of various customer engagements and actions.
• Present marketing performance and insights on monthly functional reviews and planning.
• Manage ad-hoc analytic requests on paid media and website performance.
• Support Marketing with the quarterly and annual planning process.

Requirements

• Bachelor's degree in business or a quantitative field (e.g., Statistics, Mathematics, etc.).
• 5+ years of industry experience in an analytical role (e.g., Marketing Analytics, Website Analytics, etc.).
• 5+ years of experience working with marketing teams, sales, and marketing agencies.
• Experience in website or mobile application analytics using Google Analytics or Adobe Analytics.
• Experience in SQL and strong knowledge of relational databases.
• Experience in analyzing data and creating dashboards in PowerBI, Tableau, or other BI applications.
• Experience leveraging data insights to influence business decisions and communicate analysis insights to non-technical audiences.
• Ability to frame hypotheses, create meaningful metrics, and define an analytic approach.
• Ability to establish and execute work plans across internal and external teams.
• Demonstrates clear communication and presentation skills (oral and written).
• Ability to work independently and exhibit curiosity and problem-solving skills.

Nice to Have

• Experience in marketing analytics tools and attribution models.
• Knowledge of customer acquisition and retention analysis.
• Experience with experimentation and optimization techniques.

Qualifications

• Bachelor's degree in business or a quantitative field (e.g., Statistics, Mathematics, etc.)
• 5+ years of industry experience in an analytical role

Benefits & Perks

• Competitive Base Salary (pay will be based on several variables that include, but not limited to geographic location, work experience, etc.)
• Paid Overtime
• Regional Bonus (when applicable)
• Industry-leading Benefit Plans (Medical, Dental, Vision, Rx)
• Paid time off, including vacation, holidays, shutdown
• Company Paid Short-Term and Long-Term Disability
• 401K Plan with company match + additional contribution
• Relocation assistance (if eligible)
• Tuition Assistance & Student Loan Repayment
• Lifestyle Account
• Childcare Reimbursement Account
• Elder Care Support
• Wellbeing Program
• Community Service and Engagement Programs
• Product Programs
• Free Drinks Onsite