Senior Marketing Analyst
CubeSmart
Job Description
About the Role
This is a hybrid role - 2 days remote and 3 days in the Malvern, PA office. The Senior Marketing Analytics Analyst is a vital member of the Business Insights team, tasked with turning data into actionable insights to support marketing strategies and drive revenue growth. This role integrates advanced analytics methodologies, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Customer Data Platform (CDP) insights, with traditional performance tracking and reporting. The Analyst collaborates closely with Marketing, IT and other partners to champion data-driven marketing strategies, optimize marketing efforts, and enhance business outcomes. At CubeSmart, we're intentional about culture. You can experience it everywhere from our mission statement of “genuine care” to our “It's What's Inside That Counts” tagline to calling each other “teammates” rather than employees. This spirit fosters a fun and collaborative environment that has resulted in our rapid growth and being recognized amongst the top in our industry. CubeSmart's award-winning team is made up of people who genuinely care. Teammates care about our customers and the life events and/or business needs they are facing. Teammates are passionate, responsible and understanding. The CubeSmart team is made up of people who have a can-do attitude, are committed to their own success and the success of the company, and lead by example. If this sounds like a team and culture that matches your personal values and motivations, we want to hear from you.
Key Responsibilities
- Translate Performance into Strategic Insights by analyzing historical and current performance data to uncover trends, diagnose issues, and guide marketing and business strategies.
- Collect and integrate data from multiple sources, including Adobe Analytics, SQL/Azure, QlikSense, and CDPs, ensuring data accuracy and consistency.
- Support advanced modeling initiatives, such as Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA), by providing clean data inputs and interpreting results to inform strategic decisions.
- Partner with Data Science to complement predictive modeling efforts and enhance trends and assumptions.
- Present clear, compelling insights to Marketing, Analytics, and Operations teams to proactively inform and shape strategic direction.
- Develop and propose measurement strategies for conversion rate optimization initiatives and digital testing plans.
- Act as a subject matter expert on data, measurement, and analytics to support revenue-generating strategic initiatives.
- Design, maintain, and improve KPIs/dashboards/reports for enhanced decision-making.
- Partner with external vendors and internal IT teams to align data strategy and ensure seamless integration of tools like CDPs and attribution platforms.
- Stay updated on the latest analytical tools and propose solutions to improve technological and automation capabilities.
- Maintain and update tags for marketing campaigns, ensuring proper integration with analytics platforms.
- Troubleshoot and validate event tracking to ensure data quality and seamless reporting.
- Proactively surface potential problems within the marketing funnel and work with Marketing/Sales leaders to create action plans.
- Identify and interpret key drivers behind marketing and media performance, and deliver insights to channel owners to optimize efficiency of spend and performance of media.
- Oversee and propose testing frameworks, such as A/B testing and multivariate experiments, to improve marketing effectiveness.
- Monitor and report on digital marketing performance metrics, including campaign ROI, customer acquisition cost, and lifetime value.
- Leverage attribution models, including MTA, to assess the impact of marketing touchpoints and optimize channel strategies.
Requirements
- Bachelor's degree in Marketing, Analytics, Business Administration, or a related field; advanced degree preferred.
- 7+ years in analytics, with at least 3 years in marketing analytics.
- Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with data visualization platforms (e.g., Tableau, QlikSense).
- Collaboration with data science teams on predictive modeling.
- Familiarity with SQL and Python for data analysis.
- Understanding of digital marketing channels and strategies.
- Ability to translate data insights into actionable business strategies.
- Excellent communication skills, strong project management, and a strategic mindset focused on customer engagement.
Nice to Have
- Experience with data visualization platforms such as Tableau or QlikSense.
- Experience collaborating with data science teams on predictive modeling.
- Familiarity with advanced analytics methodologies like Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA).
Qualifications
- Bachelor's degree in Marketing, Analytics, Business Administration, or a related field.
- 7+ years in analytics, with at least 3 years in marketing analytics.
Working at CubeSmart
At CubeSmart, the culture is centered around genuine care, collaboration, and a fun environment. The team values responsibility, understanding, a can-do attitude, and leading by example. The company emphasizes a mission of caring for customers and fostering a workplace where teammates are passionate about their own success and the company's growth.
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About CubeSmart
Website
cubesmart.com
Location
Malvern, PA
Industry
Lessors of Miniwarehouses and Self-Storage Units
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