Senior Marketing Industry Principal

About the Role

Key Responsibilities

• Build strong, long-term relationships with clients, acting as a trusted advisor and strategic partner. Understand their business needs, market dynamics, and goals to develop tailored digital marketing solutions.
• Bridge the gap between client business objectives and digital marketing strategies. Develop marketing plans that drive revenue growth, enhance brand awareness, and improve customer engagement.
• Offer in-depth knowledge and expertise across a wide range of digital marketing channels, including SEO, SEM, social media marketing, content marketing, email marketing, display advertising, and more.
• Leverage analytics and data insights to track campaign performance, identify opportunities for improvement, and optimize digital marketing strategies.
• Advise clients on the selection and implementation of appropriate marketing automation platforms, CRM systems, and other relevant technologies to enhance efficiency and effectiveness.
• Stay current on emerging trends and technologies in digital marketing, proactively identifying opportunities to leverage new tools and strategies to enhance client campaigns.
• Deliver exceptional client experiences through proactive communication, clear reporting, and insightful recommendations. Maintain open and transparent communication channels to ensure client satisfaction and build long-term trust.

Requirements

• Bachelor's degree or foreign equivalent required from an accredited institution. Will also consider three years of progressive experience in the specialty in lieu of every year of education.
• At least 22 years of experience in Information Technology.
• 15+ years of experience in Digital Marketing.

Qualifications

• Experience in Digital Marketing and related technologies
• Experience in developing and implementing digital marketing strategies
• Strong client relationship management skills

Benefits & Perks

• Medical/Dental/Vision/Life Insurance
• Long-term/Short-term Disability
• Health and Dependent Care Reimbursement Accounts
• Insurance (Accident, Critical Illness, Hospital Indemnity, Legal)
• 401(k) plan and contributions dependent on salary level
• Paid holidays plus Paid Time Off