Senior Marketing Lead - Owned Media Acquisition

About the Role

Key Responsibilities

• Develop and implement strategy for automated and strategic communications across media channels, including email, push notifications, in-app messaging, and SMS
• Collaborate with product, data warehouse, and analytics teams to prioritize and execute new capabilities aimed at increasing restart conversions
• Manage relationships with third-party vendors and oversee budgets for prospecting email campaigns and SMS capture
• Utilize Adobe, Tableau, and RedPoint tools to drive data-driven performance marketing strategies
• Conduct A/B testing and incremental measurement to optimize communication effectiveness
• Apply expertise in owned media and FAST experience to enhance campaign performance
• Create and present data-driven performance reports to upper management

Requirements

• Bachelor's degree in marketing, communications, or a related field
• 4-6 years of experience in a relevant marketing role
• Proven experience in developing and executing strategic marketing communications, including email and SMS campaigns
• Proficiency in Adobe, Tableau, and RedPoint
• Demonstrated ability to implement data-driven performance marketing strategies to drive incremental growth
• Experience with A/B testing and working with owned media
• Strong skills in upward management and data storytelling
• Excellent organizational and planning skills with a strong work ethic and motivation
• Ability to work collaboratively as a team player and player-coach

Qualifications

• Bachelor's degree in marketing, communications, or a related field
• 4-6 years of relevant marketing experience

Benefits & Perks

• Versatile health perks, including flexible spending accounts, HSA
• A 401(k) Plan with company match
• Employee Stock Purchase Plan (ESPP)
• Career opportunities
• Flexible time away plan