Senior Marketing Manager - App Installs

Redfin

Seattle, WA

Full Time

Senior

113k-169k

2 days ago

Job Description

About the Role

This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days. Redfin is revolutionizing the $75 billion real estate industry by using data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. The role involves working within the Growth Marketing team to drive app growth through paid advertising, focusing on user acquisition, in-app engagement, and conversion to agent contact, thereby accelerating the app's impact as a primary lead channel for the business.

Key Responsibilities

Develop and execute performance marketing and advertising strategies that increase high-quality app downloads across iOS and Android platforms.
Own the complete app user journey—from install to contact with an agent—optimizing for lead generation, conversion, and ROI.
Manage and scale app campaigns across paid channels (Apple Search Ads, Google App Campaigns, Meta, etc.) with a focus on efficiency and profitability.
Partner with data and product teams to build accurate attribution models, measure campaign performance, and identify growth levers.
Continuously test creative, messaging, targeting, and offers to improve key KPIs (CPI, CPA, ROAS, agent contact rate).
Work closely with real estate operations, sales, and product teams to align app marketing efforts with lead quality goals and market demand.

Requirements

A bachelor's degree plus six or more years of experience managing app campaigns through paid advertising channels with a proven track record of delivering results.
Proven success managing 6-7 figure app marketing budgets across multiple paid channels.
Expertise in using analytics tools and MMPs such as MobileAppTracking, Appsflyer, Adjust, Google Analytics.
Experience scaling both iOS and Android app campaigns in competitive verticals.
Experience analyzing post-install campaign metrics and providing updates to product and engineering teams to improve consumer engagement.
Results-oriented, entrepreneurial mindset with strong project management skills.

Nice to Have

Experience in a B2C or marketplace environment—real estate, proptech, or local services is a plus.

Qualifications

Bachelor's degree.
Six or more years of experience managing app campaigns through paid advertising channels.

Benefits & Perks

Flexible vacation supporting rest and relaxation.
12 paid holidays.
Paid parental leave.
Sick leave (accrued at 1 hour for every 30 hours worked).
Medical, dental, and vision insurance benefits.
Flexible spending account and health savings account.
Life and disability insurance.
Fertility benefits.
Employee Assistance Programs.
401(k) employer match.

Working at Redfin

Redfin is committed to a diverse and inclusive culture, encouraging different points of view and backgrounds. The company values making real estate better for all people and strives to reflect the diversity of the world around it. Redfin provides equal employment opportunities and prohibits discrimination based on various protected characteristics. The company also supports applicants with disabilities and considers individuals with criminal record histories for employment in accordance with applicable fair chance laws.

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