Senior Marketing Manager

About the Role

Key Responsibilities

• Managing the marketing and advertising of B2B energy efficiency programs for utility clients in the Midwest and Mid-Atlantic regions.
• Working directly with clients and vendors, supervising the ICF marketing team to develop and implement marketing plans to educate customers about energy efficiency and electrification, and drive participation in utility programs.
• Building and maintaining strong, long-lasting client relationships and developing trusted advisor relationships with key stakeholders.
• Managing the ICF Creative Services team to develop marketing materials including advertising campaigns, POP materials, websites, direct mailers, brochures, incentive forms, email and direct mail campaigns, videos, print, outdoor advertising, etc.
• Collaborating with the ICF Media Services team to develop and implement integrated outreach campaigns across broadcast, print, online, social media, and events.
• Overseeing the review and approval process for marketing materials and coordinating efforts across organizational departments.
• Developing project budgets, revenue forecasts, and managing project budgets to ensure accurate client invoicing.
• Supervising team activities and preparing monthly reports on marketing program results.
• Developing and executing business development and growth strategies, including marketing to potential clients and responding to RFPs.
• Traveling up to 10% as required.

Requirements

• A bachelor’s degree in Communications, Marketing, Advertising, or related majors (or equivalent related experience).
• 10+ years of experience in marketing, advertising, social marketing, or related field, especially in B2B marketing or at an advertising agency.
• Familiarity with Chicago markets and demographics.
• Ability to pass a background check and drug screening.

Nice to Have

• Experience working in an advertising agency and/or in an in-house marketing/communications/advertising team.
• Experience in the energy services and/or utility sector, with a commitment to energy efficiency and sustainable living.
• Experience developing and implementing marketing communications plans, managing advertising, collateral, digital, and social media projects.
• Experience working in a multi-tasking environment.
• Experience using content management systems (CMS) and email management systems.
• Experience in people management, mentorship, and leadership.

Qualifications

• Bachelor's degree in relevant field or equivalent experience.
• 10+ years of relevant work experience in marketing or advertising.

Benefits & Perks

• Flexible workplace arrangements and work-life balance.
• Donation matching and volunteer opportunities.
• Tuition reimbursement and access to professional development resources.
• 401k matching and Employee Stock Purchase Plan.
• Additional benefits available; ask your recruiter for more details.