Senior Marketing Manager - Digital Marketing and Brand

About the Role

Key Responsibilities

• Partner with the Chief Consumer Banking Officer, Director of Marketing and Retail Delivery, and business line leaders to execute a cohesive, multi-channel marketing strategy aligned with the organization's strategic goals.
• Lead the development and implementation of digital-first marketing campaigns across paid media, email, SEO/SEM, social media, and display advertising-closely integrated with website content and messaging.
• Oversee the bank's website as a key marketing asset, managing content updates, coordinating with vendors, and ensuring the site aligns with campaigns, branding, and user experience best practices.
• Maintain a comprehensive content calendar aligned with campaign goals, ensuring timely and strategic content delivery across digital channels including website, social media, and email.
• Execute integrated campaigns across both online (web, social, search, email, display) and offline (print, direct mail, events, billboards) channels to maximize reach and engagement.
• Manage vendor relationships for creative, digital platforms, and marketing automation tools (website, email, CRM/MCIF), ensuring performance and alignment with budget and goals.
• Support the integrity of physical branch branding and digital banking experiences in alignment with marketing standards.
• Define KPIs, track marketing performance, and use analytics platforms (e.g., Google Analytics, CRM insights) to optimize strategy and improve campaign effectiveness.
• Collaborate across departments to support lead generation, lending, and customer engagement through targeted campaigns and measurable frameworks.
• Coach and develop marketing team members, fostering a culture of collaboration, accountability, and growth.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or related business field.
• 7-10 years of experience in marketing, with emphasis on digital advertising, website strategy, campaign strategy, and content execution.
• Experience in or familiarity with the financial services industry preferred.
• Knowledge of financial services is desirable.
• Social Media platform certification.
• Google Analytics certification.
• Experience in Adobe Creative Cloud including Photoshop, InDesign, Illustrator and Dreamweaver.
• Experience with purchasing PPC (Pay Per Click) monitoring digital ad performance and bidding.
• Proficiency in Microsoft Word, PowerPoint, and Excel.
• Experience with MCIF and CRM database management.
• Good organization and time management skills.
• Strong editorial skills in English composition, grammar, and proofreading.
• Strong written and oral communication skills.
• Strong attention to details and accuracy.
• Ability to work with a diverse group of professionals.

Nice to Have

• Experience in or familiarity with the financial services industry.