Senior Product Director, SEO

About the Role

Key Responsibilities

• Develop and execute a long-term SEO product strategy that aligns with business objectives across multiple properties.
• Stay ahead of industry trends, algorithm changes, and SEO best practices to ensure strategies are future-proof.
• Partner with Engineering, Design, Editorial, and Marketing teams to implement SEO strategies that optimize site architecture, content, and overall search visibility.
• Act as the product owner for all SEO-related tools and features, managing product lifecycle from ideation to launch.
• Facilitate open communication and alignment between departments to ensure a cohesive SEO roadmap.
• Leverage analytics, performance metrics, and A/B testing to refine SEO strategies and prioritize high-impact initiatives.
• Define and track key SEO metrics (traffic, rankings, conversions, etc.) and present regular performance reports to leadership teams.
• Use competitive analysis and market research to identify opportunities and gaps in SEO performance.
• Own the product vision and roadmap for SEO-related features, tools, and platforms.
• Work with the engineering team to ensure SEO considerations are integrated into the architecture and systems.
• Prioritize and manage a backlog of SEO-related enhancements, ensuring timely and efficient delivery of initiatives.

Requirements

• 7+ years of SEO experience, with at least 3+ years in a leadership role managing teams and SEO product strategy.
• Proven experience in product management or product ownership within an SEO or digital marketing context.
• Deep understanding of SEO best practices, search algorithms, and the technical elements of SEO (crawling, indexing, sitemaps, etc.).
• Strong analytical mindset with the ability to use data to make informed decisions and track SEO success.
• Experience with SEO tools such as Google Search Console, SEMrush, Ahrefs, News Dashboard, Screaming Frog, or similar.
• Excellent communication and collaboration skills, with the ability to work cross-functionally and influence stakeholders.
• Experience managing large-scale SEO efforts across complex digital ecosystems (e-commerce, SaaS, or similar industries is a plus).
• Familiarity with web development languages (HTML, CSS, JavaScript) is a plus.
• Demonstrated success in driving SEO growth for large-scale websites or platforms.
• Familiarity with Agile methodologies and working in fast-paced, iterative development environments.
• Experience working in media is a plus.

Nice to Have

• Experience with web development languages (HTML, CSS, JavaScript).
• Experience managing large-scale SEO efforts across complex digital ecosystems (e-commerce, SaaS, or similar industries).
• Experience working in media.

Qualifications

• 7+ years of SEO experience
• At least 3+ years in a leadership role managing teams and SEO product strategy

Benefits & Perks

• Comprehensive Healthcare Plans
• Paid Time Off
• Retirement Plans
• Comprehensive Insurance Plans
• Lifestyle programs & Wellness Resources
• Education Benefits
• Family Care Benefits & Caregiving Support
• Commuter Transit Program
• Subscription Discounts
• Employee Referral Program