Senior Product Manager - Pharma - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Define product vision, strategy, and development of Pharma marketing solutions, leveraging CVS's healthcare ecosystem.
• Ensure alignment with enterprise teams including privacy, legal, and business owners.
• Utilize customer feedback and data to assess value, build business cases, and prioritize product features.
• Lead product discovery, maintain a roadmap and backlog focused on high-impact solutions for Pharma clients.
• Manage product roadmaps, analyze customer and product data, turn insights into initiatives, and determine rollout strategies.
• Document and lead requirement documentation for pharma products.
• Operate as the liaison between business and engineering teams to ensure timely advancement of roadmap items.
• Gather feedback from front-end teams to drive product criteria and prioritize high-impact work.
• Build strong relationships with internal and external partners, including strategic partnerships, marketing, analytics, and operations.
• Partner with legal and privacy teams to ensure compliance with regulatory requirements and data governance.
• Collaborate with data science and engineering teams to integrate measurement and reporting capabilities.
• Define and track key metrics to measure product success and ensure continuous improvement.
• Execute the product strategy and roadmap to achieve business objectives (OKRs).
• Stay informed about emerging trends in Pharma marketing and adtech, and assess strategic partners to enhance product offerings.

Requirements

• 5+ years of hands-on experience in Product Management, with a focus on Pharma marketing, adtech, or healthcare media working with Pharma clients.
• Deep understanding of direct-to-consumer (DTC) and healthcare provider (HCP) marketing strategies.
• Strong knowledge of data privacy and regulatory considerations specific to Pharma and healthcare marketing.
• Experience building and executing product roadmaps, defining MVPs, and aligning cross-functional teams.
• Ability to collaborate with legal, privacy, and compliance teams.
• Strong business acumen with the ability to build business cases, measure impact, and drive innovation.
• Familiarity with adtech platforms and partners such as DeepIntent, Crossix, IQVIA, Swoop.
• Knowledge of retail media networks and their role in Pharma marketing.
• Exceptional storytelling and presentation skills to influence stakeholders.
• Experience with Agile development and a test-and-learn mindset.
• Bachelor's degree in a quantitative/technical field (e.g., engineering, computer science, data science, healthcare-related discipline) or equivalent (HS Diploma and 4 years of experience).

Nice to Have

• Strong knowledge of data privacy and regulatory considerations specific to Pharma and healthcare marketing.
• Demonstrated ability to build and execute product roadmaps, define MVPs, and align cross-functional teams.
• Experience collaborating with legal, privacy, and compliance teams.
• Familiarity with adtech platforms and partners, including DeepIntent, Crossix, IQVIA, Swoop, and similar.
• Knowledge of retail media networks and their role in Pharma marketing.
• Exceptional storytelling and presentation skills, with the ability to influence executive stakeholders.
• Agile development experience and a test-and-learn mindset.

Qualifications

• Bachelor's degree in a quantitative/technical field (e.g., engineering, computer science, data science, healthcare-related discipline) or equivalent (HS Diploma and 4 years of experience).
• MBA or Master's degree preferred.

Benefits & Perks

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.
• No-cost programs including wellness screenings, tobacco cessation, weight management, confidential counseling, and financial coaching.
• Benefit solutions addressing diverse needs including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access, and more.