Senior Product Manager - Pharma - CVS Media Exchange (CMX)

About the Role

Key Responsibilities

• Define product vision, strategy, and development of Pharma marketing solutions, leveraging CVS's unique positioning within the healthcare ecosystem.
• Ensure alignment with enterprise teams, including privacy, legal, and business owners.
• Utilize product knowledge, customer feedback, and relevant data to assess value, build business cases, and prioritize effectively.
• Lead product discovery and maintain a roadmap and backlog focused on high-impact solutions for Pharma clients.
• Manage product roadmaps, align business and technical needs, analyze customer and product data, turn insights into actionable initiatives, determine rollout strategy, and manage risks.
• Document and lead requirement documentation for pharma-product.
• Operate as the point liaison between business and engineering teams to ensure timely advancement of roadmap items.
• Align with front-end teams to gather feedback and insights to drive product criteria while prioritizing the backlog.
• Build strong relationships with internal and external partners, including Strategic Partnerships, Marketing, Tech Foundations, Analytics, and Operations.
• Partner with legal and privacy teams to ensure compliance with regulatory requirements and data governance policies.
• Collaborate with data science and engineering teams to integrate measurement and reporting capabilities into Pharma products.
• Define and track key metrics to measure the success of Pharma products and ensure continuous improvement.
• Execute the product strategy and roadmap to achieve key business objectives (OKRs).
• Stay informed about emerging trends and innovations in Pharma marketing, particularly within the adtech ecosystem.
• Identify and assess strategic partners (such as DeepIntent, Crossix, IQVIA, and Swoop) to enhance CMX's Pharma product offerings.

Requirements

• 5+ years of hands-on experience in Product Management, with a focus on Pharma marketing, adtech, or healthcare media working with Pharma clients.
• Deep understanding of direct-to-consumer (DTC) and healthcare provider (HCP) marketing strategies.

Nice to Have

• Strong knowledge of data privacy and regulatory considerations specific to Pharma and healthcare marketing.
• Ability to build and execute product roadmaps, define MVPs, and align cross-functional teams.
• Experience collaborating with legal, privacy, and compliance teams.
• Strong business acumen, ability to build business cases, measure impact, and drive innovation.
• Familiarity with adtech platforms and partners, including DeepIntent, Crossix, IQVIA, Swoop, and similar.
• Knowledge of retail media networks and their role in Pharma marketing.
• Exceptional storytelling and presentation skills, with the ability to influence executive stakeholders.
• Experience with Agile development and a test-and-learn mindset.

Qualifications

• Bachelor's degree in a quantitative/technical field (e.g., engineering, computer science, data science, or healthcare-related discipline) or equivalent (HS Diploma and 4 years of experience).
• MBA or Master's degree preferred.