Senior Social Strategist

About the Role

Key Responsibilities

• Monitor online conversations and participate via posts to build brand visibility and thought leadership.
• Ideate and develop social-first content briefs in partnership with in-house content creators.
• Assist the brand's and Digitas team in developing social strategies, playbooks, etc.
• Serve as the initial point of contact for inbound requests from the social client team.
• Identify, analyze issues, patterns, and trends in the client landscape and with digital trends.
• Create and ideate daily social media content and campaigns.
• Establish benchmarks for metrics and develop reporting schedules with recommendations.
• Analyze campaigns and translate qualitative data into actionable recommendations.
• Identify and engage advocates and influencers.
• Escalate and communicate issues, observations, opportunities, and insights to the client team.
• Establish credibility as a thought leader on new social media tools and best practices.
• Participate in professional networking events, including speaking engagements, to further establish Digitas' credibility in social media.

Requirements

• A 4-year degree and 1 to 3 years of experience in digital and/or communications.
• Experience living in the social media universe—familiarity with platforms like YouTube, Reddit, Tumblr, Pinterest, Instagram, Facebook, Twitter, and blogs.
• Excellent research and writing skills with the ability to create smart content quickly.
• Passion for social media, culture, and trends.
• Client-facing experience and/or experience interfacing with clients via email or calls.
• Strong understanding of marketing strategy, particularly feed marketing.
• Experience sourcing and managing content development and publishing.
• Experience managing influencer programs effectively.
• Ability to support creative ideas with sound analytical reasoning.
• Willingness to travel and explore new places and ideas.
• Familiarity with prompt-based interaction and generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus.

Nice to Have

• Familiarity with prompt-based interaction and generative AI tools for ideation, research, or content generation.

Qualifications

• A 4-year degree.
• 1 to 3 years of experience in digital and/or communications.

Benefits & Perks

• Medical coverage, dental, vision, disability, and 401K.
• Parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
• Support for accommodation or assistance during application or onboarding process.