Senior Web Analyst

About the Role

Key Responsibilities

• Analyze website and landing page performance to identify trends, conversion barriers, and optimization opportunities.
• Monitor key performance indicators (KPIs) and develop dashboards to track performance against business goals.
• Investigate on-site user behavior using clickstream data, session recordings, and funnel analysis.
• Develop actionable recommendations to enhance UX and drive qualified lead conversions.
• Prepare and present findings and strategic recommendations in Monthly and Quarterly Business Reviews.
• Synthesize complex data into clear narratives for stakeholders across functions and levels.
• Evaluate customer and market data to forecast demand and recommend strategic adjustments to marketing and sales efforts.
• Collaborate with marketing, sales, and product teams to align insights with go-to-market strategies.
• Leverage tools such as SQL, Tableau, and Snowflake to access, transform, and visualize data.
• Ensure data quality and consistency across analytics platforms and reports.
• Collect and prepare text data from AI agents conversations.
• Apply text analysis techniques such as sentiment analysis, topic modeling, and keywords extraction.

Requirements

• Bachelor's or Master's degree in Data Science, Analytics, Marketing, Economics, or a related field.
• 5+ years of experience in web/digital analytics, preferably within a B2B tech or SaaS company.
• Expert-level proficiency in SQL, Tableau, and working within data warehouses such as Snowflake.
• Strong experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Deep understanding of B2B marketing and sales funnels, customer journeys, and digital engagement metrics.
• Proven ability to communicate insights clearly to both technical and non-technical audiences.
• Comfortable presenting findings and strategies to large audiences, including executive stakeholders.
• Strong critical thinking, problem-solving, and project management skills.

Qualifications

• Bachelor's or Master's degree in Data Science, Analytics, Marketing, Economics, or a related field.
• 5+ years of experience in web/digital analytics.