Senior Web Analyst

PTC Inc

Boston, MA

Full Time

Mid Level

18 days ago

Job Description

About the Role

The Senior Web Analyst at PTC is a strategic role within the Digital Marketing team, supporting the ptc.com marketing site with a focus on e-commerce optimization. The role involves assessing web performance, running A/B tests, collaborating on web initiatives, and improving user experiences through data analysis and web optimization best practices. This position is critical in enhancing the website's effectiveness in the digital buyer's journey and supports multiple business units, with particular emphasis on PTC store analysis and reporting.

Key Responsibilities

Assess performance of key landing page KPIs to find areas of opportunity or reproduction at scale
Report on web performance, updates, improvements, and areas of opportunity
Evaluate heat mapping performance with Mouseflow
Develop strategy and execution of A/B tests to improve experiences with VWO
Run strategic user testing on new designs and experiences to gather qualitative insights
Identify, evaluate, and propose digital experience improvements based on successful performance KPIs
Perform root-cause analysis on dead-end experiences or areas of user friction
Produce web performance reports for key marketing stakeholders
Maintain dashboards and filters for scalable reporting with the Marketing Analytics team
Regularly communicate with Digital Marketing leadership and web strategy teams to discuss direction, strategy, and priority
Manage, maintain, and debug all tags and triggers in Google Tag Manager

Requirements

2-5 years of experience with web data analysis and KPI assessment
Knowledge of web best practices
Strong knowledge of qualitative and quantitative analysis
Experience with web data, SEO optimization, and analytics capabilities
Strong technical documentation and analytics reporting skills
Experience with Microsoft Excel, Google Analytics 4, Looker Studio, Google Tag Manager, and Qlik/PowerBI
Ability to be in commute into Boston on a hybrid model minimum 2-days a week

Nice to Have

Creative thinker willing to test extensive ideas and apply learnings to future activities
Experience in marketing analysis
Experience in web strategy, UX/UI, and user research in a corporate environment
Experience working in and/or managing Google Tag Manager
Some understanding of user experience best practices
Experience with heatmapping tools and data

Qualifications

Minimum of 2+ years' experience in marketing analysis
Minimum of 2+ years' experience in web strategy, UX/UI, and user research in a corporate environment
Minimum of 2+ years' experience in marketing
Minimum of 2+ years working in and/or managing Google Tag Manager

Working at PTC Inc

At PTC, we believe in the power of diverse ideas and perspectives. We strive to create an inclusive environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Life at PTC is about more than working with cutting-edge technologies; it's about showing up as you are and working alongside talented industry leaders to transform the world around us. We value and respect all identities, cultures, and perspectives, and are committed to handling personal information responsibly in accordance with privacy laws.

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