Site Performance Associate, Shopbop
Amazon
Job Description
About the Role
Shopbop is seeking a Site Performance Associate to join the Site Marketing team. This role will support site forecasting, performance reporting, A/B testing, and assist in executing segmentation strategies across Shopbop's digital experience. The individual will help drive data-informed decisions and improve reporting workflows for the homepage and site experience, working closely with CRM, Web Content Development, Tech, Planning, and Buying teams to support personalized experiences. The ideal candidate will have strong analytical capabilities and an interest in using data to enhance customer experience.
Key Responsibilities
- Execute weekly, monthly, quarterly, and annual reporting for the Site Marketing channel
- Support the site forecasting process and provide inputs to inform content planning
- Implement A/B tests and analyze results to support personalization initiatives
- Help develop customer segmentation analyses to inform targeted experiences
- Maintain performance dashboards tracking key KPIs including CVR, RPC, CTR
- Analyze data to provide recommendations for homepage updates and optimization
- Support cross-functional partners in measuring new personalization features
Requirements
- 3-4 years of experience in eCommerce analytics, digital marketing strategy, or site optimization
- Bachelor's degree in a related field
- Strong proficiency in Tableau, Adobe Analytics (or similar tools)
- Experience with A/B testing platforms
- Strong analytical and problem-solving skills
- Clear communication skills and ability to work with cross-functional partners
- Experience supporting performance reporting or forecasting functions
- Detail-oriented with strong organizational skills
- Ability to manage multiple priorities and meet deadlines
Nice to Have
- Experience working in online retail, preferably fashion or lifestyle
- Understanding of basic personalization concepts and customer segmentation
- Interest in customer experience and ecommerce optimization
- Experience supporting program execution and results analysis
- Familiarity with e-commerce best practices
Qualifications
- Educational background in a related field (implied by Bachelor's degree requirement)
Benefits & Perks
- Competitive salary based on geographic market and experience
- Potential for equity, sign-on payments, and other forms of compensation
- Full range of medical, financial, and other benefits
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About Amazon
Website
amazon.com
Location
New York, NY
Industry
Motorcycle, ATV, and All Other Motor Vehicle Dealers
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