Social Intelligence Analyst
FleishmanHillard
Job Description
About the Role
Method+Mastery has an immediate opening for a talented, energetic, self-starting Social Intelligence Analyst to join our team and help our Fortune 50 clients maximize their marketing and communications efforts through research and media monitoring / reporting on a variety of global social and earned media campaigns. Our team is responsible for analyzing and synthesizing data to provide actionable insights and tactical recommendations to our clients. Positions are available in Texas, California, Maryland, Virginia, Illinois, Missouri, Massachusetts and Washington, D.C. This position offers the opportunity for a hybrid set-up with work from home and work from office flexibility. Methods+Mastery is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for our clients. We're seeking someone who is passionate about social, data and analytic tools. Someone who has an innate curiosity and the desire to find out “why?” Our team is growing at an amazing rate, and this is an opportunity to produce work for top clients in an entrepreneurial and collaborative environment that values team above all. Methods+Mastery is actively committed to increasing our team's diversity, aggressively eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. We believe a team of many diverse perspectives makes M+M a better place to work and is critical for producing creative and thoughtful work that represents the world we live in. We strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people. The anticipated salary range for this position is $71,100 - $103,500, based on experience, knowledge, skills, qualifications, and geography. Benefits include medical, dental, vision, 401(k) matching, paid time off, and other perks.
Key Responsibilities
- Support the development of goals, KPIs, and measurement methodologies, and deliver products such as performance reports, cultural/trend analyses, audience profiles, influencer assessments, and other intelligence to inform business objectives and decision making.
- Learn to lead work from start to finish and act as a client and project lead analyst by interrogating client briefs and developing methodologies for impactful business intelligence and recommendations.
- Mentor junior analysts and support team training development.
- Lead a data analysis or research tool vendor relationship.
- Partner collaboratively with client teams to liaise across all parties, including clients, vendors, creative staff, strategists, and operations.
- Stay current with the latest social measurement trends and relevant industry trends.
Requirements
- 3-5+ years of total experience gained in digital marketing and/or analytics.
- Ability to understand client business needs and objectives.
- Strong analytical skills; proficiency in analyzing and interpreting social-related data from software packages and client databases (e.g., Brandwatch, Netbase Quid, Talkwalker, Sprinklr).
- Advanced experience with measurement, benchmarking, and data interpretation in Excel or Google Sheets.
- Ability to collaborate and work well with others, and experience working on an analyst team to produce digital measurement, social analytics, and intelligence reporting/research projects.
- Commitment to staying current on digital measurement and marketing intelligence industry best practices.
- Ability to quickly pattern spot and surface actionable insights by distilling complex data into stories supported by KPIs and visualizations.
Nice to Have
- Experience providing evaluative volumetric and content analysis with media monitoring tools such as Onclusive, Zignal, or Newswhip.
- Experience with real-time listening for engagement during crises or launches.
- Experience with tools such as Tableau, Google Looker Studio, or Microsoft Power BI.
- Experience with the Google suite of tools (Google Sheets, Google AI Studio, or Google Cloud Platform).
- Experience with Google Analytics or other web analytics tools.
- Experience with market research and consumer profiling tools such as YouGov, MRI Simmons, or GlobalWebIndex.
- Experience with paid media and social boosting measurement.
- Experience with influencer performance program development and measurement.
- Experience using AI tools to improve processes without sacrificing quality.
Working at FleishmanHillard
Methods+Mastery is an entrepreneurial, collaborative environment that values talented, creative people who like to work with others to create cutting-edge programs for clients. The company is actively committed to increasing diversity, eliminating systemic barriers to equity, and fostering a culture where different backgrounds and perspectives are respected and celebrated. They believe that diverse perspectives enhance creativity and the quality of work, and they strongly encourage applications from women, people of color, members of the LGBTQ+ community, veterans, individuals with disabilities, and neurodivergent people.
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About FleishmanHillard
Website
fleishmanhillard.com
Location
Kansas City, MO
Industry
Public Relations Agencies
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