Social Manager, Wearables

Job Description

About the Role

Meta's Reality Labs Social is recruiting for a creative, analytical, and strategic Social Manager, Wearables to join our team. The role involves supporting the Wearables Social Lead in developing and executing a best-in-class Owned Social strategy for Ray-Ban Meta products. The position plays a critical role in strategic development, campaign planning, content execution, project management, and cross-functional collaboration, with an interest in consumer tech, fashion, entertainment, and trends.

Key Responsibilities

Support Ray-Ban Meta Social Lead with development and execution of holistic channel suite strategy
Develop platform-specific strategies, campaigns, and franchises across Ray-Ban Meta products, owning content from ideation to publishing
Drive ongoing creative ideation and execution of Creator-driven content series programming across Ray-Ban Meta channels, streamlining and scaling templatable content programs across platforms
Track key performance indicators across channels and surface platform-specific insights to improve performance month over month
Partner with Social Creative Team to develop innovative, thumb-stopping content that adheres to strategy, prioritizes social best practices, and drives brand engagement
Align with Social Producers to optimize processes for seamless workflow
Collaborate with cross-functional teams (Product Marketing, Integrated Marketing, Performance Marketing, Brand Strategy, Communications) to develop plans and ensure alignment
Develop playbooks and immersive reactive programs in partnership with Community Manager to drive Ray-Ban Meta product brand love and user-generated content
Manage agency partners and external creative collaborators
Coordinate relevant initiatives with regional marketing counterparts to operate globally

Requirements

5+ years of experience in social media or community management in consumer product categories such as consumer tech, gaming, or entertainment
Proven track record of creating successful social media strategies and programs
Solid communication skills with experience influencing strategic decisions
Fluent understanding of social marketing, creator, and content trends
Detail-oriented with experience maintaining accuracy under tight deadlines, managing multiple work-streams, projects, stakeholders, and processes

Nice to Have

Experience in innovative consumer product categories like wearable and/or social-first brands, consumer tech, AR/VR technologies, gaming, or tech brands
Content editing capabilities and copywriting skills

Qualifications

Experience in social media or community management in relevant consumer categories
Proven success in social media strategy development
Strong communication and content trend knowledge

Benefits & Perks

Base salary ranging from $116,000 to $170,000 per year
Bonus, equity, and benefits
Individual compensation determined by skills, qualifications, experience, and location
Meta offers additional benefits (details available in the full benefits package)

Working at Meta

Meta builds technologies that help people connect, find communities, and grow businesses. The company emphasizes immersive experiences like augmented and virtual reality, aiming to build the next evolution in social technology. Meta values diversity, equal employment opportunity, and inclusive hiring practices, and is committed to providing reasonable accommodations for candidates with disabilities.

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